Comments on: What Does Your Order Button Say?

By: Kathleen Gage

Kathleen Gage — Sat, 28 Nov 2009 02:07:48 +0000

I have tried both the "Buy Now" and "Try it Risk Free" buttons. If I am going to offer a guarantee for a product or service (which I usually do), I do like the "Try it Risk Free" as the conversion rates are higher.

By: Charles Kirkland

Charles Kirkland — Thu, 09 Oct 2008 01:41:31 +0000

WOW. I have done a lot of button testing but this tip was worth your weight in gold.

Thanks
Charles Kirkland

By: Ameet

Ameet — Fri, 05 Sep 2008 10:35:49 +0000

Hi Mike,

What would you suggest using for a form 'Submit' button?

Thanks,
Ameet

By: Mikael

Mikael — Mon, 01 Sep 2008 21:35:09 +0000

I am constantly amazed with all the great stuff that you come up with. I know that most of the things you mention was originally "invented" by someone else but I am just glad that you keep reminding us to never stop testing.

And I agree, the picture links are broken.

Regards,
Mikael
http://www.antphilosophy.com

By: Carl Juneau

Carl Juneau — Sat, 30 Aug 2008 19:50:18 +0000

Hi,

All links to button images are broken.

By: Bryan Eisenberg

Bryan Eisenberg — Sat, 30 Aug 2008 15:58:18 +0000

This is a technique we described as using point of action assurances on buttons. Amazon was one of the first websites to do it, and many people stopped doing it after Amazon removed it. You can read about that evolution of Amazon's add to buy area you can at http://www.grokdotcom.com/2008/02/26/amazon-shopping-cart/ .

Thanks for reminding people how these point of action assurances can positively impact conversion rates.

Bryan Eisenberg
Best selling author of Call to Action and Always Be Testing

By: Abdl Rahman

Abdl Rahman — Sat, 30 Aug 2008 01:15:48 +0000

The use of "try" in copy is almost always work when done right... interesting observation and thanks for confirming my own set of data.