MindValley Labs Internet Marketing Blog

Have you ever wondered what impact the language on your order button could have on the conversion rate of your site?

We did and we were shocked to find out what a huge impact such a tiny change could make to the conversion rate of our site.

Well, since we believe in continuously testing just about everything, we went to one of our web sites (www.SilvaUltraMindSystem.com) and we tested two versions of our order button.

Version A:

Version B:

Which one do you think performed better for us?

The winner is:

Even more surprising, the conversion rate was a whopping 39% greater when we used "Try it Now Risk Free" in our order button vs. "Order Now"

We also tested another version:

Again, we found out that the winning version was:

This time, the "Try It Now Risk Free" button performed about 10% better.

At the end of the day, this is a great example of the power of testing.  We usually use the Google Web Site Optimizer to rapidly setup our A/B and multi-variate tests.

If you take only one thing away from this blog post, then it should be:
1) Always keep learning
2) Always keep trying new things

You might be surprised at what you find out.  In this case, if our Order Now button would say "Order Now" instead of "Try it Now Risk Free" it would cost us over $20,000 in lost sales per month and that is only for one site alone!

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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