MindValley Labs Internet Marketing Blog

We've been pouring through all the blogs, product releases, newsgroups and trends in the Internet Marketing world and building a queue of hot new ideas to test.

Here are some of the Ideas We'll be breaking Testing and Sharing Results Of

Facebook Advertising

How effective are CTRs on Facebook? Do clicks convert to leads or sales? We'll be testing this out on 3 different products. A dating product, a personal development product and on driving applicants to a job site.

Placed Ads After Signup

Can a web 2.0 site with a registration form increase its revenue by placing ads on the post signup page? Several ad companies are claiming this. We'll be testing out this idea on a signup form with 100 new users a day. Here's a screen shot of what the user would see after signing up. It's a chance to opt-in to offers by Disney, Yahoo and other major advertisers that will be paying per lead.

Getting Traffic through Facebook Groups

Here's the idea. You're trying to get traffic to your site on baseball bats. You create a group call "Baseball Bat Recommendations". You invite tons of people to share their recommendations on this site. Of course, you add a bunch of your own recommendations and subtle links back to your site. You then find a way to make this group appear as a recommendation to thousands of Facebook users who add Baseball as their Interest in their profile. How much traffic can you get?

The 10 Day Autoresponder

Armand Morin talks about the power of the aggressive 10 day autoresponder and how it has a 15% sales rate. For every 100 people that sign up, 15 people buy something - not bad! Does it really work that well or do you end up alienating leads by sending them constant and aggressive promos? We'll test out Armand's ideas.

Co-Authorship Deals

You're a newbie producing a new online program on speed reading. Nobody knows your name yet. Is there a sure-fire technique you can use to boost the appeal of your product by getting established speed reading experts to endorse your product? What can you give them in return? We'll be testing a few new ideas for negotiating such joint venture deals.

Personalized Email Autoresponders

Bill Harris from Centerpointe uses a radical new way called Personalized Autoresponders to connect with his list, send out personalized emails and close sales. We'll test this idea out. Can personalized emails really boost sales substantially enough to justify the cost in time and money needed to implement them?

"Why Didn't You Buy" Emails

David D'Angelo of DoubleYourDating.com uses a brilliant technique where list subscribers who read his promo pieces online are tracked and get a polite email asking if they have any further questions 24 hrs after they view the product page and do not buy. A few days later, they get another email reminding them of the offer. How can you monitor this behavior on your list and will these emails boost sales? We'll be sharing our ideas soon.

These are some of the upcoming tests.

Last year, Mike and I were only able to test a new concept or idea every 2 weeks or so. This year we've hired a bunch of talented "web scientist", built a testing methodology, developed a new ecommerce platform called Prodigy and as a result  we're looking to test 2 new ideas PER WEEK.

We're also going to share these results with you.

Why are we doing this? More in the next post.

Technorati Tags: facebook, internet marketing, leads, armand morin, tests

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About the Author

Vishen is a co-founder of MindValley. Before MindValley, he was an exec in Silicon Valley and New York for several internet and technology firms. He turned bedroom entrepreneur at 27 and by the time he was 31 had founded 6 web businesses and never had to work a conventional job again.

Check out other posts by Vishen Lakhiani

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