MindValley Labs Internet Marketing Blog

We’ve been pour­ing through all the blogs, prod­uct releases, news­groups and trends in the Inter­net Mar­ket­ing world and build­ing a queue of hot new ideas to test.

Here are some of the Ideas We’ll be break­ing Test­ing and Shar­ing Results Of

Face­book Advertising

How effec­tive are CTRs on Face­book? Do clicks con­vert to leads or sales? We’ll be test­ing this out on 3 dif­fer­ent prod­ucts. A dat­ing prod­uct, a per­sonal devel­op­ment prod­uct and on dri­ving appli­cants to a job site.

Placed Ads After Signup

Can a web 2.0 site with a reg­is­tra­tion form increase its rev­enue by plac­ing ads on the post signup page? Sev­eral ad com­pa­nies are claim­ing this. We’ll be test­ing out this idea on a signup form with 100 new users a day. Here’s a screen shot of what the user would see after sign­ing up. It’s a chance to opt-in to offers by Dis­ney, Yahoo and other major adver­tis­ers that will be pay­ing per lead.

Get­ting Traf­fic through Face­book Groups

Here’s the idea. You’re try­ing to get traf­fic to your site on base­ball bats. You cre­ate a group call “Base­ball Bat Rec­om­men­da­tions”. You invite tons of peo­ple to share their rec­om­men­da­tions on this site. Of course, you add a bunch of your own rec­om­men­da­tions and sub­tle links back to your site. You then find a way to make this group appear as a rec­om­men­da­tion to thou­sands of Face­book users who add Base­ball as their Inter­est in their pro­file. How much traf­fic can you get?

The 10 Day Autoresponder

Armand Morin talks about the power of the aggres­sive 10 day autore­spon­der and how it has a 15% sales rate. For every 100 peo­ple that sign up, 15 peo­ple buy some­thing — not bad! Does it really work that well or do you end up alien­at­ing leads by send­ing them con­stant and aggres­sive pro­mos? We’ll test out Armand’s ideas.

Co-Authorship Deals

You’re a new­bie pro­duc­ing a new online pro­gram on speed read­ing. Nobody knows your name yet. Is there a sure-fire tech­nique you can use to boost the appeal of your prod­uct by get­ting estab­lished speed read­ing experts to endorse your prod­uct? What can you give them in return? We’ll be test­ing a few new ideas for nego­ti­at­ing such joint ven­ture deals.

Per­son­al­ized Email Autoresponders

Bill Har­ris from Cen­ter­pointe uses a rad­i­cal new way called Per­son­al­ized Autore­spon­ders to con­nect with his list, send out per­son­al­ized emails and close sales. We’ll test this idea out. Can per­son­al­ized emails really boost sales sub­stan­tially enough to jus­tify the cost in time and money needed to imple­ment them?

“Why Didn’t You Buy” Emails

David D’Angelo of DoubleYourDating.com uses a bril­liant tech­nique where list sub­scribers who read his promo pieces online are tracked and get a polite email ask­ing if they have any fur­ther ques­tions 24 hrs after they view the prod­uct page and do not buy. A few days later, they get another email remind­ing them of the offer. How can you mon­i­tor this behav­ior on your list and will these emails boost sales? We’ll be shar­ing our ideas soon.

These are some of the upcom­ing tests.

Last year, Mike and I were only able to test a new con­cept or idea every 2 weeks or so. This year we’ve hired a bunch of tal­ented “web sci­en­tist”, built a test­ing method­ol­ogy, devel­oped a new ecom­merce plat­form called Prodigy and as a result  we’re look­ing to test 2 new ideas PER WEEK.

We’re also going to share these results with you.

Why are we doing this? More in the next post.

Tech­no­rati Tags: face­book, inter­net mar­ket­ing, leads, armand morin, tests

Last 5 posts by

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• Tribal Mar­ket­ing: Sur­pris­ingly Eth­i­cal Ways to Sig­nif­i­cantly Reduce Your Unsub­scribe Rate And Eas­ily Boost Prof­its — Jan­u­ary 19th, 2010
• Break­ing the Silence — August 7th, 2009
• How Rela­tion­ship Mar­ket­ing Trumps Tra­di­tional Direct Mar­ket­ing (and Why the Social Media Craze Is Mostly Hype) — March 31st, 2009
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About the Author

Vishen is a co-founder of MindValley. Before MindValley, he was an exec in Silicon Valley and New York for several internet and technology firms. He turned bedroom entrepreneur at 27 and by the time he was 31 had founded 6 web businesses and never had to work a conventional job again.

Check out other posts by Vishen Lakhiani

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