Kenneth Needed to Raise $10K to Purchase a Herd of Cows for His Zimbabwean Bride. Here’s How He Raised the Money In Just 3 Weeks Using Twitter.com
October 20th, 2008 by Vishen Lakhiani Read more about Make Money, Social MediaLately we've been having fun testing some new cool social media marketing strategies here at MindVallley Labs.
Here's what happened during this time.
Our very own Kenneth Yu needed to raise $10K for a 5-cow dowry to wed Laura, his beautiful Zimbabwean bride.
The dowry is an important tradition where Laura comes from.
Now, to come up with the money, Kenneth successfully managed to pull a cool stunt that revealed to us the true potential of Twitter as a powerful networking and money-making tool.
We've always known that Twitter is neat, but not THIS neat.
You’re About to Witness a Phenomenal Social Media Marketing Love Story - So Powerful, You Might Shed a Tear or Two!
Watch the two videos below to learn how Kenneth Twittered his way into raising $10,000 for the 5-cow dowry he badly needed to wed his Zimbabwean bride.
How K Twittered $10K for His 5 Cow Dowry (Part 1 of 2)
How K Twittered $10K for His 5 Cow Dowry (Part 2 of 2)
How did you like the videos? Please leave us your comments and feedback.
PS - Good luck raising money for your own dowry! 
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About the Author
Vishen is a co-founder of MindValley.
Before MindValley, he was an exec in Silicon Valley and New York for several internet and technology firms. He turned bedroom entrepreneur at 27 and by the time he was 31 had founded 6 web businesses and never had to work a conventional job again.
Check out other posts by Vishen Lakhiani
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Very cool story Kenneth, you are a true Twitter master!
And congratulations!
UPDATE: Just heard from Joel Comm. This may be featured in his new book on Twitter.
Kenneth... CONGRATULATIONS! God has definately blessed you and your bride to be.
Thank you for the great training tips.
Hey,
Great twist on Twitter and definitely great linkbait (term used in the best, most legitimate sense of the word. LOL).
However I'm not in an environment to be able to watch a video (ie the sound) so actually didn't view those yet. A possible suggestion for future posts to appeal to the largest possible audience, would be to provide a text version or even to summarize the points covered or otherwise stated inside the video.
But again - awesome angle for a unique use of twitter.
- Steve
I remember when Kenneth arrived on the scene and I admit his profile was very impressive. I'm a big fan of twitter myself and am familiar with many of the business strategies for using it -- including Kenneth's.
That being said -- I do think that it helped ENORMOUSLY that Kenneth had product/services that are MUCH IN DEMAND and his Twitter handle (emailcopywriter) is BRILLIANT.
I'll also hope to see Twitpics of the wedding! : )
Blessings!
Stephanie Bell the Spirit Coach
http://twitter.com/SpiritCoach
Solid stuff high priest of mischief...a little walk on the creative side is your message well taken...and Mr. Vishen, thank you for email marketing me one more time... and giving me the opportunity to meet you too.
Great story and great lessons. There's also a fantastic secondary lesson about how to use real people and real stories to get people engaged (intentional pun:-)
If this were just about using Twitter or making money, it would have had much less impact. The wedding and cow story is great.
And he gets a lovely bride. Kenneth is having a great day:-)
[...] But never mind about the cows. That’s not what the video is about. It’s not even about the undertone of amoral glee in the marketer when he talks about people being more vulnerable on Twitter because of how Twitter interacts with them. [...]
Awesome video. Thanks for the great lessons and congratulations!
This video was an eye opener and changed how I look at Twitter. For my new ppcstudent account I was going to take a Tim Ferris approach and not follow anyone, but Kenneth's suggestions have changed my mind. I've updated my profile, updated my blog, and am gearing up to follow a bunch of people in the PPC community. Thanks for sharing this!
I've enjoyed the videos very much. Have made some changes to my Twitter account because of it.
Kenneth is definitely my favorite Twitterer. I've bookmarked a ton of his posts.
Cheers,
Roger Haeske
The 41-Year-Old Teenager
http://twitter.com/rogerhaeske
I found this article just randomnly... but quite funny n really serious too.
best of luck to the newly weds.
[...] Kenneth Needed to Raise $10K to Purchase a Herd of Cows for His Zimbabwean Bride. Here’s How He Ra... [...]
Holy cow!! This is awesome man!!
Great testimonial, how grand is love amazing how creative we can be so creative to implement & use technology to draw that special love using simple methods, amazing results and teaching, So great !
The REAL reason kenneth has been so successful on Twitter is this:
His posts are among the most valuable I've ever seen on Twitter.
Yep, it's true, he makes his markeing VALUABLE.
One of the greatest lessons I ever learned from the legendary Gary Bencevinga.
Mike Morgan
Million Dollar Copywriter
Kenneth talks the talk AND walks the walk.
His posts are among my must reads.
Bravo Kenneth!
[...] Kenneth’s $10K Twitter Dowry: Three Weeks Later November 12th, 2008 by Vishen Read more about Make Money Recently we published a post about how Kenneth created an impressive presence on Twitter and used it to raise $10K for his dowry. [...]
Thank you very much for this wonderful info and the video too. This is the power of the internet community and small things that can really make a big impact.
Three cheers to twitter.
[...] The presidential election was a hot topic (and still is!), hashtags are all the rage, one user raised $10K for a dowry using Twitter, and it’s even seen by the Army as a possible communication tool for [...]
Congratulations!
That is one cool story.
It is amazing how Social Network can really work for you. Anyway, thank you for the information.
Congrats again for your wedding.
CONGRATULATIONS!
This is a brilliant result for a subject and an innovative approach to business.