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10K to Purchase a Herd of Cows for His Zimbabwean Bride. Here’s How He Raised the Money In Just 3 Weeks Using Twitter.com">Kenneth Needed to Raise $10K to Purchase a Herd of Cows for His Zimbabwean Bride. Here’s How He Raised the Money In Just 3 Weeks Using Twitter.com

October 20th, 2008 by Vishen Lakhiani Read more about Make Money, Social Media

Lately we’ve been hav­ing fun test­ing some new cool social media mar­ket­ing strate­gies here at Mind­Val­l­ley Labs.

Here’s what hap­pened dur­ing this time.

Our very own Ken­neth Yu needed to raise $10K for a 5-cow dowry to wed Laura, his beau­ti­ful Zim­bab­wean bride.

The dowry is an impor­tant tra­di­tion where Laura comes from.

Now, to come up with the money, Ken­neth suc­cess­fully man­aged to pull a cool stunt that revealed to us the true poten­tial of Twit­ter as a pow­er­ful net­work­ing and money-making tool.

We’ve always known that Twit­ter is neat, but not THIS neat.

You’re About to Wit­ness a Phe­nom­e­nal Social Media Mar­ket­ing Love Story — So Pow­er­ful, You Might Shed a Tear or Two!

Watch the two videos below to learn how Ken­neth Twit­tered his way into rais­ing $10,000 for the 5-cow dowry he badly needed to wed his Zim­bab­wean bride.

How K Twit­tered $10K for His 5 Cow Dowry (Part 1 of 2)




How K Twit­tered $10K for His 5 Cow Dowry (Part 2 of 2)


How did you like the videos? Please leave us your com­ments and feedback.

PS — Good luck rais­ing money for your own dowry! ;)

For more social media mar­ket­ing tips, make sure you sub­scribe to our list.

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About the Author

Vishen Lakhiani Vishen is a co-founder of MindValley. Before MindValley, he was an exec in Silicon Valley and New York for several internet and technology firms. He turned bedroom entrepreneur at 27 and by the time he was 31 had founded 6 web businesses and never had to work a conventional job again.

Check out other posts by Vishen Lakhiani

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21 comments, add yours! »

21 Responses to “Kenneth Needed to Raise $10K to Purchase a Herd of Cows for His Zimbabwean Bride. Here’s How He Raised the Money In Just 3 Weeks Using Twitter.com”

  1. October 20th, 2008 at 5:14 am rinkjustice

    Very cool story Ken­neth, you are a true Twit­ter master!

    And con­grat­u­la­tions!

  2. October 20th, 2008 at 6:18 pm Vishen

    UPDATE: Just heard from Joel Comm. This may be fea­tured in his new book on Twitter.

  3. October 21st, 2008 at 5:45 am Dave610Jones

    Ken­neth… CONGRATULATIONS! God has defi­nately blessed you and your bride to be.

    Thank you for the great train­ing tips.

  4. October 21st, 2008 at 9:53 am Steve

    Hey,

    Great twist on Twit­ter and def­i­nitely great linkbait (term used in the best, most legit­i­mate sense of the word. LOL).

    How­ever I’m not in an envi­ron­ment to be able to watch a video (ie the sound) so actu­ally didn’t view those yet. A pos­si­ble sug­ges­tion for future posts to appeal to the largest pos­si­ble audi­ence, would be to pro­vide a text ver­sion or even to sum­ma­rize the points cov­ered or oth­er­wise stated inside the video. :)

    But again — awe­some angle for a unique use of twitter.

    - Steve

  5. October 21st, 2008 at 12:02 pm Stephanie Bell the Spirit Coach

    I remem­ber when Ken­neth arrived on the scene and I admit his pro­file was very impres­sive. I’m a big fan of twit­ter myself and am famil­iar with many of the busi­ness strate­gies for using it — includ­ing Kenneth’s.

    That being said — I do think that it helped ENORMOUSLY that Ken­neth had product/services that are MUCH IN DEMAND and his Twit­ter han­dle (email­copy­writer) is BRILLIANT.

    I’ll also hope to see Twit­pics of the wedding! : )

    Bless­ings!

    Stephanie Bell the Spirit Coach
    http://twitter.com/SpiritCoach

  6. October 21st, 2008 at 7:03 pm chick

    Solid stuff high priest of mischief…a lit­tle walk on the cre­ative side is your mes­sage well taken…and Mr. Vishen, thank you for email mar­ket­ing me one more time… and giv­ing me the oppor­tu­nity to meet you too.

  7. October 22nd, 2008 at 6:17 am Jim Donovan

    Great story and great lessons. There’s also a fan­tas­tic sec­ondary les­son about how to use real peo­ple and real sto­ries to get peo­ple engaged (inten­tional pun:-)

    If this were just about using Twit­ter or mak­ing money, it would have had much less impact. The wed­ding and cow story is great.

    And he gets a lovely bride. Ken­neth is hav­ing a great day:-)

  8. October 22nd, 2008 at 11:38 am You are more vulnerable on Twitter! « The Weblog of the Author of Fantasy Art and Portraits

    […] But never mind about the cows. That’s not what the video is about. It’s not even about the under­tone of amoral glee in the mar­keter when he talks about peo­ple being more vul­ner­a­ble on Twit­ter because of how Twit­ter inter­acts with them. […]

  9. October 25th, 2008 at 4:49 am Salwa

    Awe­some video. Thanks for the great lessons and congratulations!

  10. October 25th, 2008 at 9:31 am PPC Student

    This video was an eye opener and changed how I look at Twit­ter. For my new ppc­stu­dent account I was going to take a Tim Fer­ris approach and not fol­low any­one, but Kenneth’s sug­ges­tions have changed my mind. I’ve updated my pro­file, updated my blog, and am gear­ing up to fol­low a bunch of peo­ple in the PPC com­mu­nity. Thanks for shar­ing this!

  11. October 25th, 2008 at 10:34 am Roger Haeske

    I’ve enjoyed the videos very much. Have made some changes to my Twit­ter account because of it.

    Ken­neth is def­i­nitely my favorite Twit­terer. I’ve book­marked a ton of his posts.

    Cheers,

    Roger Haeske
    The 41-Year-Old Teenager

    http://twitter.com/rogerhaeske

  12. October 25th, 2008 at 11:58 pm Rahul

    I found this arti­cle just ran­domnly… but quite funny n really seri­ous too.

    best of luck to the newly weds.

  13. October 26th, 2008 at 5:14 pm BlogReader Updates 10.26.2008 | 50KMonth.com

    […] Ken­neth Needed to Raise $10K to Pur­chase a Herd of Cows for His Zim­bab­wean Bride. Here’s How He Ra… […]

  14. October 30th, 2008 at 7:21 am Talat

    Holy cow!! This is awe­some man!! :)

  15. November 2nd, 2008 at 7:46 am Brian Baulch

    Great tes­ti­mo­nial, how grand is love amaz­ing how cre­ative we can be so cre­ative to imple­ment & use tech­nol­ogy to draw that spe­cial love using sim­ple meth­ods, amaz­ing results and teach­ing, So great !

  16. November 4th, 2008 at 2:16 am Million Dollar Mike Morgan

    The REAL rea­son ken­neth has been so suc­cess­ful on Twit­ter is this:

    His posts are among the most valu­able I’ve ever seen on Twitter.

    Yep, it’s true, he makes his marke­ing VALUABLE.

    One of the great­est lessons I ever learned from the leg­endary Gary Bencevinga.

    Mike Mor­gan
    Mil­lion Dol­lar Copywriter

    Ken­neth talks the talk AND walks the walk.

    His posts are among my must reads.

    Bravo Ken­neth!

  17. November 12th, 2008 at 2:10 am Kenneth’s $10K Twitter Dowry: Three Weeks Later | MindValley Labs Internet Marketing Blog

    […] Kenneth’s $10K Twit­ter Dowry: Three Weeks Later Novem­ber 12th, 2008 by Vishen Read more about Make Money Recently we pub­lished a post about how Ken­neth cre­ated an impres­sive pres­ence on Twit­ter and used it to raise $10K for his dowry. […]

  18. November 16th, 2008 at 9:55 am IT Freak

    Thank you very much for this won­der­ful info and the video too. This is the power of the inter­net com­mu­nity and small things that can really make a big impact.

    Three cheers to twitter.

  19. November 16th, 2008 at 9:40 pm Trending Upward | Twitter - A Different Kind of Conversation

    […] The pres­i­den­tial elec­tion was a hot topic (and still is!), hash­tags are all the rage, one user raised $10K for a dowry using Twit­ter, and it’s even seen by the Army as a pos­si­ble com­mu­ni­ca­tion tool for […]

  20. February 17th, 2009 at 11:01 am Azam

    Con­grat­u­la­tions!
    That is one cool story.
    It is amaz­ing how Social Net­work can really work for you. Any­way, thank you for the infor­ma­tion.
    Con­grats again for your wedding.

  21. August 7th, 2009 at 7:24 pm Ballu

    CONGRATULATIONS!
    This is a bril­liant result for a sub­ject and an inno­v­a­tive approach to busi­ness. ;-)

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