How'd that work in the case of following along in Frank's slipstream?

Jeri

If anybody wants to know more about Mass Control and how it works - without spending $2,000 for the privilege - then this interview with Frank Kern at

http://www.Mass-Control-Exposed.com

exposes many of his secrets.

It's fascinating stuff, and once you understand the techniques you can see them working in the Mass Control launch itself, everything! If you're smart you can unpick many of the master's secrets (and at $23M there's no denying that Frank is a master) and boost your own business as a result.

Keira

Always remember when I first came across Cialdini's book on influence. I thought it was the most powerful piece of research into human behaviour I had ever read.

Recently saw a research film which was also about human behaviour. The focus here related to framing and how we think we reach decisions. Eight people were filmed (covertly), everything remained the same apart from one thing. Four of the people were asked to hold a cold drink whilst they took the elevator and the other four were asked to hold a hot drink.

The end result was that the people were asked whether they liked someone and would take them on as a temporary project manager?

The four who held the cold drinks all said they didn't like him and would not want to take him on.

The four who held the hot drinks all said they thought he was okay and would take him on.

Spooky stuff or not. Such a simple change seemed to affect the outcome!

And we like to think we make logical decisions.

Best wishes from a warm sunny UK:-)

Steve

As John Caples remarked about 30 years ago in a Wall Street Journal interview, "Times change. People don't". The free enterprise system is about choice; these questions lie at its very heart; those who fail to ask them and answer them tend to regret it.

Incidentally, I am pretty sure that the USP, popularised in Rosser Reeves Reality of Advertising in 1961 was never even mentioned fourteen years earlier in The Hucksters.

Anish

Thats okay. Kenneth's philosophy is not for everyone. Unless you're an experienced marketer and/or are familiar with Jeff Walker's theories -- this article will probably not help you much.

Our blog tends to get great comments from experienced marketers but a lot of frustation from opportunity seekers. Because we're not going to claim to give you the "key" to instant riches.

Nope. This is about strategy, the right thought process, branding philosophy and the core of internet marketing. Read my post on "Why Internet Marketers are Screwing The Public" to learn more.

The 3 of you who left positive comments - thanks. I notice you're all experienced marketers. Especially Drayton, quite an honor to hear from one of the top 50 marketers of all time and the founder of Ogilvy Direct.

Quite frankly I'm surprised - no, shocked that anyone could get my attention in the sea of mediocrity we surf through daily.

The instant riches mindset that prevails online is constantly supported by the mindless crap marketed by Gurus. Most new marketers have no grasp of the real work involved in marketing a business.

I read your other post: "How Internet Marketing Gurus are Screwing The Public and Making it Increasingly Harder for Newbies to Gain Guidance" and couldn't agree more.

We run a list building program but find that continual education of the basic is vital for our members.

My partner and I are veteran internet marketers who know that continual education, application and persistence are the keys to success.

Great job Kenneth!!!!

This article has nothing of substance other thatn to say; if you have a good product and a customer wants it, they will buy it. No shit!