The “No Follow” Tag: A Little SEO Trick to Boost Your PageRank
January 6th, 2008 by Read more about ArticlesI often come across sites with links to pages like "Privacy Policy", "Checkout" and "Security Policy" plastered all over the footer.
Is this a problem? Not really - but when these pages are being linked to from every page on your site, you're really not optimizing your PageRank.
Let's say you sell Widgets in Alabama and your main page links to:
Widgets in Alabama
About Widgets
How to Use Widgets
Privacy Policy
Checkout
This is a simple 5 page site for the purpose of this example. The first 3 links are to articles that you wrote and optimized for search engines. The next 2 links are necessary for legal compliance and ordering, but not meant to show on search engines.
Since the main page of your site usually has the highest PR and PR is then distributed to every page linked to from the main page, you should cut your PR flow to pages that do not need to show on search engines.
So use the no follow tag on Privacy Policy and Checkout.
You'll now find that you have more PR flowing into the pages that DO matter. And your SEO rankings will benefit.
This is a small but effective trick.
To use the no follow tag just write your links this way:
><a href="http://www.anothersite.com" rel="nofollow" >Another Site</a>.
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Vishen Lakhiani
Yes very effective is distributing your link juice. Also another tip make sure that your image links have a nofollow and make a seperate text link somewhere else because text links are also worth more then alt tags.
Thanks,
Brian P
I am not sure it will work this way don't you think having nofollow on my own web site's pages will hurt those pages which can at times also grab visitors?
This tip is probably the most powerful one on increasing PageRank.
Make at least three pages on your site and link them as follows:
Page 1 >>>>>> Page 2
Page 2 >>>>>> Page 3
And this is the kicker
Page 3 >>>>>> Page 1
Google will give points to page 2 from page 1, then to page 3 from page 2, and then - if you link it back to page 1 - it starts all over again. I can't even count how many points this will end up giving you. Just don't abuse it too much - or the big sites will complain you are taking too much PR from them.
Regards
Debajyoti Das
Hi Debajyoti,
I dont really understand this, how do I link them, could you please give me an example please?
thanks
thanks for the tip, you help me alot