MindValley Labs Internet Marketing Blog

I often come across sites with links to pages like “Pri­vacy Pol­icy”, “Check­out” and “Secu­rity Pol­icy” plas­tered all over the footer.

Is this a prob­lem? Not really — but when these pages are being linked to from every page on your site, you’re really not opti­miz­ing your PageRank.

Let’s say you sell Wid­gets in Alabama and your main page links to:

Wid­gets in Alabama
About Wid­gets
How to Use Wid­gets
Pri­vacy Pol­icy
Checkout

This is a sim­ple 5 page site for the pur­pose of this exam­ple. The first 3 links are to arti­cles that you wrote and opti­mized for search engines. The next 2 links are nec­es­sary for legal com­pli­ance and order­ing, but not meant to show on search engines.

Since the main page of your site usu­ally has the high­est PR and PR is then dis­trib­uted to every page linked to from the main page, you should cut your PR flow to pages that do not need to show on search engines.

So use the no fol­low tag on Pri­vacy Pol­icy and Checkout.

You’ll now find that you have more PR flow­ing into the pages that DO mat­ter. And your SEO rank­ings will ben­e­fit.
This is a small but effec­tive trick.

To use the no fol­low tag just write your links this way:

><a href=“http://www.anothersite.com” rel=“nofollow” >Another Site</a>.

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