Prod­uct Review for: The Defin­i­tive Guide to Google AdWords

We just launched our pri­vate Inter­net Mar­ket­ing forum and one of the top ques­tions that we see is how to get started with Inter­net Mar­ket­ing and in par­tic­u­lar with Google AdWords. So, I wanted to write a review on The Defin­i­tive Guide to Google AdWords by Perry Marshall

One of the top ques­tions that comes up all the time is:

What is the quick­est way to start get­ting traf­fic to my site?

The answer is Google AdWords.

How do I get up to speed on Google AdWords:

The answer is: Read “The Defin­i­tive Guide to Google AdWords” by Perry Marshall.

For new­bies, this 113 page book on Google AdWords is an excel­lent intro­duc­tion to learn the basics. Perry Mar­shall goes into a lot of details to explain how to use Google AdWords and has a very good step-by-step guide on how to get your first Cam­paign and Ad Group launched successfully.

In fact, The Defin­i­tive Guide to Google AdWords is so good that Perry Mar­shall has estab­lished him­self as the domain expert in the field and there is a rea­son he is now tour­ing the globe and why his Inter­net Mar­ket­ing Sem­i­nars keep sell­ing out.

So, if you are just get­ting started with Google AdWords, then The Defin­i­tive Guide to Google AdWords is for you. You can get it here:

The Defin­i­tive Guide to Google AdWords

So, while we rec­om­mend “The Defin­i­tive Guide to Google AdWords” for begin­ners, we also want to warn you that it is only the beginning.

Google AdWords has become far more com­pet­i­tive over the years so just learn­ing how to use it is no longer going to cut it.

What is required is to have a world-class sys­tem and process in place to avoid get­ting burnt by Google AdWords.

We hear from so many of you all the time that you are los­ing money with Google AdWords and what you can do about it. The choice is obvious:

Either become an expert or let the experts do it for you.

It does not mat­ter what mar­ket you are in, you are now com­pet­ing against hun­dreds of com­peti­tors so if you are not will­ing to invest the time to become an expert then stay away or hire experts to do it for you. Google has lev­eled the play­ing field so any­one can com­pete but it also means that it is very com­pet­i­tive field.

So, use “The Def­i­nite Guide to Google AdWords” to start your learn­ing process but if you want to avoid get­ting burnt, then you have to take your skills right to the next level because that is the level that your com­peti­tors are most likely already at.

We charge $5,000 for our AdWords con­sul­ta­tion and opti­miza­tion ser­vice but to help more of you, we have doc­u­mented our process so that any­one can learn to dupli­cate it. If you want to invest the time to learn how be the best and get win­ning results with Google AdWords, you can now do so.

First, read The Defin­i­tive Guide to Google AdWords to learn the basics and then pro­ceed to learn the win­ning Google AdWords sys­tem at “Google AdWords Exposed.” There we offer a sys­tem and a process that is iden­ti­cal to the one that we fol­low to help one client after another become successful.

Learn more about — The Defin­i­tive Guide to Google AdWords

Learn more about — AdWords Sys­tem Exposed

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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