The Definitive Guide to Google AdWords
January 13th, 2007 by Mike Reining Read more about Google AdWords, Pay per click advertising, PopularProduct Review for: The Definitive Guide to Google AdWords
We just launched our private Internet Marketing forum and one of the top questions that we see is how to get started with Internet Marketing and in particular with Google AdWords. So, I wanted to write a review on The Definitive Guide to Google AdWords by Perry Marshall
One of the top questions that comes up all the time is:
What is the quickest way to start getting traffic to my site?
The answer is Google AdWords.
How do I get up to speed on Google AdWords:
The answer is: Read “The Definitive Guide to Google AdWords” by Perry Marshall.
For newbies, this 113 page book on Google AdWords is an excellent introduction to learn the basics. Perry Marshall goes into a lot of details to explain how to use Google AdWords and has a very good step-by-step guide on how to get your first Campaign and Ad Group launched successfully.
In fact, The Definitive Guide to Google AdWords is so good that Perry Marshall has established himself as the domain expert in the field and there is a reason he is now touring the globe and why his Internet Marketing Seminars keep selling out.
So, if you are just getting started with Google AdWords, then The Definitive Guide to Google AdWords is for you. You can get it here:
The Definitive Guide to Google AdWords
So, while we recommend “The Definitive Guide to Google AdWords” for beginners, we also want to warn you that it is only the beginning.
Google AdWords has become far more competitive over the years so just learning how to use it is no longer going to cut it.
What is required is to have a world-class system and process in place to avoid getting burnt by Google AdWords.
We hear from so many of you all the time that you are losing money with Google AdWords and what you can do about it. The choice is obvious:
Either become an expert or let the experts do it for you.
It does not matter what market you are in, you are now competing against hundreds of competitors so if you are not willing to invest the time to become an expert then stay away or hire experts to do it for you. Google has leveled the playing field so anyone can compete but it also means that it is very competitive field.
So, use “The Definite Guide to Google AdWords” to start your learning process but if you want to avoid getting burnt, then you have to take your skills right to the next level because that is the level that your competitors are most likely already at.
We charge $5,000 for our AdWords consultation and optimization service but to help more of you, we have documented our process so that anyone can learn to duplicate it. If you want to invest the time to learn how be the best and get winning results with Google AdWords, you can now do so.
First, read The Definitive Guide to Google AdWords to learn the basics and then proceed to learn the winning Google AdWords system at “Google AdWords Exposed.” There we offer a system and a process that is identical to the one that we follow to help one client after another become successful.
Learn more about - The Definitive Guide to Google AdWords
Learn more about - AdWords System Exposed
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About the Author
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype.
Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.
Check out other posts by Mike Reining
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Mike Reining
Vishen Lakhiani
Whenever I see a post from you guys in my reader I pay a little bit more attention. I have always found your published tests and results to be hugely insightful and informative.
It’s a pity you have that horrible long-page site that I think makes you look like get-rich-quick-schemers. It really doesn’t do you credit IMO (the last urgent call is daft).
Of course this is all simply one opinion, and I’m sure you will find takers for the ‘huge’ bundle you’ve put together.
Sorry for being critical (might be a cultural thing with long page), as I said I love the blog and hope you get back to posting the great and valuable experiments you’re conducting.
Hi there,
Thanks for your feedback! I completely agree with you. I am no fan of the long-copy pages either. I find them too salesy. However, I learned over the years that what I think matters far less than the numbers, which is why we do test, after test, after test.
So far, our testing has clearly showed that we will maximize our sales and profits by adopting a long-copy format so while it makes me cringe, it yields the best results.
Fortunately, we also have a blog where we can simply share what we find, case studies, and tests and will keep doing that too!
I’ve been looking at this guide as well as Adwords System Exposed, and was wondering if you could elaborate on one aspect of your system:
How difficult is it to implement for small businesses who lack an in-house web developer?
Just one clarification on the system that we offer. You do not need an in-house developer to get this system setup.
I am talking more about setting up an expert process and system that once implemented will make it infinitely easier to tweak your Google AdWords account to make rapid improvements.
The software behind the system is just leveraging and using the very best that Google AdWords already offers but very few clients actually know how to use and implement.
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