MindValley Labs Internet Marketing Blog

If you con­struct your land­ing pages right, you’ve got a lot of beach time ahead of you. Your land­ing page is the first step to cap­tur­ing all that traf­fic you’re pay­ing for. A well-made land­ing page could be the dif­fer­ence between a web­site that’s your hobby and a web­site that funds your vacations.

If you’re spend­ing cash on pay per click or other adver­tis­ing, there are sev­eral cru­cial prin­ci­ples you must fol­low (if you want to make money)…

What Makes a Good Land­ing Page?

1. The head­line and copy cor­re­spond to the ad that trig­gered the page.

If your ad is tar­geted to peo­ple look­ing for golf attire, your land­ing page should focus on golf attire, and not on other items that could dis­tract from the main focus, such as golf clubs.

2. The focus is on get­ting vis­i­tors to take one spe­cific action.

The land­ing page works on the basis of a most wanted response (MWR). It is designed to get the tar­get audi­ence to take ONE spe­cific action, such as mak­ing a pur­chase or sub­scrib­ing to a newsletter.

3. There are no dis­tract­ing nav­i­ga­tional links.

Unlike the home­page, the pur­pose of the land­ing page is not to get the users to browse the site, but to stay on the page and carry out the MWR. Tests have shown that land­ing pages with too many nav­i­ga­tional links con­sis­tently under-perform. Just stick to the basics: a com­pany logo or header for recog­ni­tion along with a link to the home­page are suf­fi­cient. Avoid hav­ing any links that dis­tract from car­ry­ing out the MWR.

4. The copy is short.

The copy on the land­ing page is usu­ally shorter and more straight­for­ward than the copy on your home­page. Remem­ber to keep the look and feel of your land­ing page con­sis­tent with the rest of your website.

5. There is a promi­nent sub­scrip­tion form or check­out option.

The action you want the user to take should be avail­able on the land­ing page itself; the user should not have to click to another page.

Below is an exam­ple of a land­ing page we use to get vis­i­tors who click on our meditation-related ads to sign up for a free online course. Notice the short copy, promi­nent signup form, and the lack of a con­fus­ing nav­i­ga­tion menu…

[This is an excerpt from a 13 page report on Land­ing Page Con­struc­tion we’re mak­ing avail­able for free for 5 days. You can get the full report here and see that land­ing page exam­ple immediately.]

It’s avail­able for 5 days.

Click here once and begin your short jour­ney to elite land­ing page con­struc­tion.

Last 5 posts by

• VIDEO: Max­i­miz­ing Traf­fic Marks Results and Get­ting Back Links Fast — August 11th, 2008
• 150% More Traf­fic and 133% More Sales From A Few Tweaks. You Can’t Be Seri­ous… Can You? — May 26th, 2008
• The More You Give, The More You Get: How To Get Inter­views With Experts In Your Niche — May 13th, 2008
• The Future of AdWords for the Small Busi­ness — May 2nd, 2008
• Sim­ple vs Com­plex — April 22nd, 2008

About the Author

Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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