The $5000 Lesson: My Key Learning from Attending Jay Abrahams 3-Day Marketing Seminar
October 17th, 2006 by Mike Reining Read more about Creating Trust Online, Guarantee, PopularIf you're into marketing you probably know that Jay Abraham is considered to be the World's #1 Marketing Guru. He's also the single most successful business consultant in the world today.
I recently spent $5000 to attend one of his seminars. On the left is a picture of me with Jay - I'm the badly dressed one.
$5000 is a lot of money and few business people I know would spend that much on a single seminar. So why did I do it?
Well I figured that if any of Jay's ideas could boost my sales by a mere 2% - I'd have made my money back. Couldn't hurt right?
Well let me tell you this - I was wrong.
Just ONE of Jay's ideas boosted my sales by 50%.
Overnight too. It was bloody amazing.
The concept: Risk Reversal.
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About the Author
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype.
Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.
Check out other posts by Mike Reining
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Mike Reining
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