Testing PPC Ads: What Matters Most
January 8th, 2008 by Vishen Lakhiani Read more about ArticlesStompernet released a very interesting video containing a series of optimization tips for websites.
The most interesting tip was this pie chart they revealed. It shows the results of study on what is the most important parts of your Google PPC campaign to focus testing on.
In the pie chart above:
The #1 thing to test on your Adwords ads is the Headline
The #2 thing to test is your Offer (Lines 1 and 2 of the ad)
#3 is the Display URL. Surprisingly, this one had little influence.
But the big surprise is this.
The biggest impact on ROI comes from testing the actual Landing Page.
Many advertisers forget this.
You can watch the StomperNet video here.
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About the Author
Vishen is a co-founder of MindValley.
Before MindValley, he was an exec in Silicon Valley and New York for several internet and technology firms. He turned bedroom entrepreneur at 27 and by the time he was 31 had founded 6 web businesses and never had to work a conventional job again.
Check out other posts by Vishen Lakhiani
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[...] Simms Jenkins wrote an interesting post today onHere’s a quick excerptStompernet released a very interesting video containing a series of optimization tips for websites. The most interesting tip was this pie chart they revealed. It shows the results of study on what is the most important parts of your … [...]
"The biggest impact on ROI comes from testing the actual Landing Page."
This is just so important.
You can have the greatest product in the world (or think you do);
you can have the best bonuses too.
But if your sales copy is weak then you're in trouble.
Writing "Kick-A**" Sales copy is as important has having a great product. If people aren't sold on the product then how are they ever going to benefit from it?
In sales copy Split testing is one good idea...and always making it better.
Testing Testing Testing.
[...] Testing PPC Ads: What Matters Most - Very interesting stats. [...]