MindValley Labs Internet Marketing Blog

In keep­ing with our tra­di­tion of con­tin­u­ous tests and tweaks to boost the per­for­mance of our web­sites, we’ve dis­cov­ered a very sim­ple type of email that works well for email marketing.

You just need one main pow­er­ful ingre­di­ent to make it work well — tes­ti­mo­ni­als.

That’s right.

Tes­ti­mo­ni­als sell. The more you have, the bet­ter. Plus, they do boost con­ver­sion rates on websites.

So, we thought, what the heck, let’s lit­er­ally put some tes­ti­mo­ni­als in our emails and see how that goes.

Build­ing Your Email from Testimonials

To give you a demon­stra­tion on how to do this, here’s a quick and sim­ple example.

The fol­low­ing are tes­ti­mo­ni­als from one of our major web­sites, SilvaLifeSystem.com

First Tes­ti­mo­nial

“I’ve used the Silva Method for many years. It has helped me over­come my own ill­nesses. I urge you to attend Mr. Silva’s train­ing ses­sions that are pre­sented around the world.”

~ Dr. Wayne Dwyer, moti­va­tional speaker, author, and pop­u­lar self-improvement guru from best-selling book Real Magic (Harper Mass Mar­ket Paper­backs, 1993)

Sec­ond Testimonial

“One of the ear­li­est work­shops I took was the Silva Mind Con­trol Course… The most impor­tant tech­nique I learned in that course was the basic tech­nique of cre­ative visu­al­iza­tion… Our ratio­nal mind is like a com­put­er… The intu­itive mind, on the other hand, seems to give access to an infi­nite sup­ply of infor­ma­tion. It appears to be able to tap into a deep store­house of knowl­edge and wisdom…”

~ Shakti Gawain, author of numer­ous books, includ­ing Cre­ative Visu­al­iza­tion (Ban­tam Books, 1983) from Liv­ing in the Light (Ban­tam Books, 1993)

Third Tes­ti­mo­nial

I have been inves­ti­gat­ing and research­ing every­thing in the self-help and meta­phys­i­cal field for the last 20 years….I have learned many tech­niques to help peo­ple, and the best of all is The Jose Silva Ultra­Mind ESP Sys­tem. I can­not imag­ine any­one not want­ing to learn Jose Silva’s Sys­tem once they under­stand how valu­able these tech­niques are.

~ Ellen Roper, cer­ti­fied hypnotherapist.

Great, so now we have a few lovely tes­ti­mo­ni­als. Here’s how we can include them strate­gi­cally in a cap­ti­vat­ing email.

Remem­ber, this is just a sim­ple example.

Hi {FIRSTNAME},

The Silva Method com­mu­nity can
be a very talk­a­tive one — I get
lots of email every day from
peo­ple ask­ing ques­tions and telling
stories.

I wanted to share a few to show
you what oth­ers are say­ing and
expe­ri­enc­ing. If Jose Silva was still
alive, he would have been pleased
to hear all the pos­i­tive feed­back.
After all, he’s done some­thing special.

{LINK}

Read these sto­ries now and then I’ll tell
you what Jose Silva did:

*************************************

Tes­ti­mo­nial 1

*************************************

Tes­ti­mo­nial 2

*************************************

Okay, so we’ve seen 2 exam­ples of
peo­ple across the coun­try tak­ing the
1st step to start — and get­ting results FAST.

All it took was an expert teacher
and a lit­tle effort.

When you go after some­thing with
the right mind set, coin­ci­dences
hap­pen and the uni­verse works FOR
you. It’s almost like the uni­verse
WANTS you to suc­ceed… so pick
some good goals

So what did Jose do you ask?

Jose Silva spent 50 years devel­op­ing
The Silva Method, by far one of the
most pow­er­ful per­sonal devel­op­ment
pro­grams ever invented.

{LINK}

You owe it to your­self to give it a try
and take advan­tage of the 30% dis­count
being offered ONLY in the next 5 days.

Grab it fast here:

{LINK}

And it would be great if you sent me
your reac­tion after try­ing it.

It’s really mak­ing waves…

Regards,
Sender’s Name

P.S.: Here’s another story from a
sat­is­fied spirit

*************************************

Tes­ti­mo­nial 3

*************************************

If you’re ever going to try the Silva Method
you should right now since that dis­count
is still available

You can get going here (I rec­om­mend it):

{LINK}

And that’s basi­cally it. That’s how you strate­gi­cally place tes­ti­mo­ni­als in an email. Go ahead and use the struc­ture of the above email for your own email mar­ket­ing efforts.

We’ve had great suc­cess with this strategy.

A Few Clos­ing Words

Now of course, the above isn’t meant to be a sub­sti­tute for other impor­tant things a good email needs to have such as a cap­ti­vat­ing sub­ject line. It’s meant to be a solid com­pli­men­tary tac­tic you can use once in a while to boost your email mar­ket­ing performance.

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About the Author

Having been invited for conferences co-organized by Harvard University and attended international ones, Amir is a blogaholic and a passionate observer of the blogosphere who's built a number of successful blogs. On top of that, he's obviously a full-time web junkie at MindValley where he focuses on blogging, SEO and social media marketing trends.

Check out other posts by Amir Ahmad

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