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FOR Google AdWords Boosts ROI by 200+%">Sure Fire Headline FOR Google AdWords Boosts ROI by 200+%

February 11th, 2007 by Mike Reining Read more about Google AdWords Tips

Here is pow­er­ful tip that I just came across for Google AdWords.  Try to flip your head­line around and see what dif­fer­ence it makes.

I was opti­miz­ing one Google Ad Group for the key­word phrase “Med­i­ta­tion Music” and I was pretty much cer­tain that the head­line “med­i­ta­tion music” would be the win­ning head­line by a long shot.  That is because it directly matches the key­word phrase.

How­ever, once again, I was com­pletely sur­prised by the results:

The win­ning head­line turned out to be “Music for med­i­ta­tion” and not “med­i­ta­tion music.”  While I am not sure why it does 100% bet­ter, it really does not mat­ter because the goal is to keep on test­ing and tweak­ing until you end up with a winner.

This sure fire head­line boosted both the click-through-rate a well as the con­ver­sion rate by over 100% lead­ing to a total boost in ROI of 200%++. 

If you would like to keep learn­ing about Google AdWords check out these resources:

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About the Author

Mike Reining Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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6 Responses to “Sure Fire Headline FOR Google AdWords Boosts ROI by 200+%”

  1. February 12th, 2007 at 12:59 pm AccuraCast PPC Manager

    This could be for a num­ber of rea­sons other than just the ad head­line. Unfor­tu­nately your test is over too small a click range, and vary­ing impres­sion counts to be able to deter­mine whether we are com­par­ing the same metrics.

  2. February 13th, 2007 at 9:01 am Steve

    Thanks for the tips guys. Great site !!

    The stats that are above, are they just for one day ? or a spe­cific amount of time ? few days ? week ? etc…

    Steve

  3. February 13th, 2007 at 8:02 pm Robert Gorell

    This is a really hot topic. Joshua Hay, one of Future Now’s Con­ver­sion Ana­lysts, blogged about head­line test­ing ear­lier today.

    Here are some strat­egy tips for test­ing head­lines:
    http://www.grokdotcom.com/2007/02/13/top-10-ideas-for-testing-your-headlines/

  4. February 17th, 2007 at 3:02 pm Peter Gillberg - Software Marketing Secrets

    Very inter­est­ing.

    But you are giv­ing away too lit­tle back­ground. Which key­words are behind these stats? Only the key­words “music for med­i­ta­tion” and “med­i­ta­tion music” or a myr­iad of addi­tional key­words? What kind of match­ing did you use?

    Best,
    Peter

  5. February 17th, 2007 at 7:13 pm Mike

    The key­word phrase for this test was “med­i­ta­tion music” and all pos­si­ble com­bi­na­tions since we included a broad match. So the ads showed up for both phrases “med­i­ta­tion music” and “music for med­i­ta­tion” as well as any others.

    How­ever, “med­i­ta­tion music” had by far the major­ity of impres­sions and clicks since it is more general.

  6. February 18th, 2007 at 9:10 am Peter Gillberg - Software Marketing Secrets

    Thanks Mike,

    Then the result is even more remarkable.

    Back to the lab ;-)

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