Sure Fire Headline FOR Google AdWords Boosts ROI by 200+%
February 11th, 2007 by Mike Reining Read more about Google AdWords TipsHere is powerful tip that I just came across for Google AdWords. Try to flip your headline around and see what difference it makes.
I was optimizing one Google Ad Group for the keyword phrase "Meditation Music" and I was pretty much certain that the headline "meditation music" would be the winning headline by a long shot. That is because it directly matches the keyword phrase.
However, once again, I was completely surprised by the results:
The winning headline turned out to be "Music for meditation" and not "meditation music." While I am not sure why it does 100% better, it really does not matter because the goal is to keep on testing and tweaking until you end up with a winner.
This sure fire headline boosted both the click-through-rate a well as the conversion rate by over 100% leading to a total boost in ROI of 200%++.
If you would like to keep learning about Google AdWords check out these resources:
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About the Author
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype.
Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.
Check out other posts by Mike Reining
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Vishen Lakhiani
This could be for a number of reasons other than just the ad headline. Unfortunately your test is over too small a click range, and varying impression counts to be able to determine whether we are comparing the same metrics.
Thanks for the tips guys. Great site !!
The stats that are above, are they just for one day ? or a specific amount of time ? few days ? week ? etc...
Steve
This is a really hot topic. Joshua Hay, one of Future Now's Conversion Analysts, blogged about headline testing earlier today.
Here are some strategy tips for testing headlines:
http://www.grokdotcom.com/2007/02/13/top-10-ideas-for-testing-your-headlines/
Very interesting.
But you are giving away too little background. Which keywords are behind these stats? Only the keywords "music for meditation" and "meditation music" or a myriad of additional keywords? What kind of matching did you use?
Best,
Peter
The keyword phrase for this test was "meditation music" and all possible combinations since we included a broad match. So the ads showed up for both phrases "meditation music" and "music for meditation" as well as any others.
However, "meditation music" had by far the majority of impressions and clicks since it is more general.
Thanks Mike,
Then the result is even more remarkable.
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