MindValley Labs Internet Marketing Blog

Opti­miza­tion of Key­words for Free Traffic

When it comes to key­word opti­miza­tion there are a num­ber of oppor­tu­ni­ties out there espe­cially in niche areas. We’ll show you how to opti­mize for key­words successfully.

The Sce­nario

Do you find your­self in this position?

Anto­nia owns a site sell­ing spe­cific niche prod­ucts — nov­elty light­ing and lava lamps. She’s just started her own blog where she reviews such prod­ucts. The idea is to estab­lish her rep­u­ta­tion and her brand as the pre­mier expert in the field of home lighting.

BUT … her posts and arti­cles aren’t appear­ing any­where on Google? SEO is turn­ing out to be a harder path than she imag­ined. Sounds familiar?

If so, you’re prob­a­bly falling down when it comes to Search Engine Opti­miza­tion and Key­word Mar­ket­ing. Here’s how to suc­ceed. We reg­u­larly get as much as 50% of our posts on the front page of Google for the key­words we pick. This is how we do it …

Key­word Opti­miza­tion — The Strategy

Opti­miza­tion of Blog­posts to Pick off Keywords

When you learn how to opti­mize your blog posts for SEO you can start to see lots of free traf­fic flood­ing to your blog every sin­gle day. We use blogs to draw traf­fic for almost all our sites. Why? Well, blogs allow you to get good posi­tions in nat­ural search — this means you’re not blow­ing money on Pay Per Clicks ads. If you’re plan­ning on a build­ing a sus­tain­able long-term Inter­net busi­ness, hav­ing a good rank­ing on Google is vital.

Once again it’s a very easy tac­tic to pursue.

Here’s how:

How can Anto­nia Imple­ment this strat­egy of Key­word Optimization?

3 EASY STEPS

Anto­nia deals in nov­elty light­ing and lava lamps. Obvi­ously this would be excel­lent con­tent for Anto­nia to blog about and link back to his ecom­merce site.

1) Iden­tify Keywords

Here’s the beauty of Word­tracker for Key­word Optimization:

Word­tracker enables you to find out how many times peo­ple search for a spe­cific key­word a day on search engines. It then gives a com­plete list of all the vari­a­tions on the key­word you’ve entered and how many times they have been searched for. Check out below.

 

I searched for “lava lamps” , as this is a top seller for Anto­nia, to find that …

TOP 3 KEYWORD VARIATIONS

1. Lava Lamps - searched for 650 times a day

2. Lava Lamps Whole­sale - searched for 47 times a day

3. Retro Lava Lamps - searched for 24 times a day

 

This means that opti­mized arti­cles on these top­ics would be ideal con­tent for Anto­nia to blog about … BUT before she does this:

2) Are the key­words con­quer­able? In other words, how com­pet­i­tive are the keywords?

Let’s test this out with the most appro­pri­ate and 3rd most pop­u­lar key­word vari­a­tion searched for “retro lava lamps”. We type it into Google search and then ana­lyze the results:

Anto­nia would open up the top ten results and take note of two things …

• Google Page Rank (PR)
• How much the key­word is opti­mized for

 

And she’d be very pleased at the find­ings for page 1 of Google:

Not a sin­gle page has a PR of above 4

3 pages have a PR of 0

Posi­tion 3 Has a PR of 1 and isn’t even optimized

Only 1 page out of the 10 is opti­mized for ‘retro lava lamp’

 

 

So what does this mean?

The key­word “retro lava lamps” is def­i­nitely con­quer­able — the next step is to write the heav­ily opti­mized key­word article.

3) Writ­ing a blog post for Key­word Optimization

Here’s how to write a post opti­mized for the key­word “retro lava lamps”. Here’s the ‘secret sauce’ we used to get 10 out of 10 blog­posts on the first page of Google.

 

• Retro Lava Lamps in title
• Retro Lava Lamps in meta descrip­tion (will increase clicks from Google)
• Retro Lava Lamps in H1 and H2
• Retro Lava Lamps in H3-H6 (but not all H1-H6)
• Retro Lava Lamps in first and last paragraph
• Opti­mized URL includ­ing Retro Lava Lamps 
• HIGH QUALITY CONTENT! (For­get this at your peril!)

 

Does Key­word Opti­miza­tion Work?

YES! Here’s the 10 out of 10 posts we got onto the first page of Google. It works for us and it can work for you.

Defin­i­tive Guide to Google Adwords

Best Free Key­word Research Tool

Opti­mized Key­word Marketing

How to Mar­ket and Pro­mote Your Website

Make money on ebay Auc­tion Tip

Suc­cess­ful Web­site marketing

Get Win­ning Results with Google AdWords

Mas­ter­ing Google AdWords

Google AdWords Tip

The Defin­i­tive Guide to Google AdWords

 Liked this post? Get more infor­ma­tion on the won­ders of suc­cess­ful key­word opti­miza­tion by read­ing about Opti­mized Key­word Marketing.

Last 5 posts by

• Do you think SEO in other lan­guages is eas­ier? — Sep­tem­ber 18th, 2008
• Google Slap — How to recover from a Google Slap? — Sep­tem­ber 8th, 2008
• What Does Your Order But­ton Say? — August 29th, 2008
• Will Knol Rule The Search Engines? First Analy­sis Indicates…It Just Might — July 23rd, 2008
• Are small busi­nesses drop­ping out of AdWords? — July 23rd, 2008

About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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