Comments on: Social Proof Continued: When I say Social Proof, I don’t just mean "Testimonial"

By: Headline Testing | Mementum

Headline Testing | Mementum — Tue, 13 Jan 2009 21:03:29 +0000

[...] Case study style testimonials near the signup buttons. They use these thoroughly on the main page, but the extra push could be useful near the point of action. [...]

By: DHT

DHT — Sun, 24 Feb 2008 08:03:20 +0000

Social Proof is even more important on "non-blog" sites if you can get it, whether it is through testimonials or viral linkbait, the benefits can be enormous, and add long-term traffic that can't be matched by standard advertising.

By: nellygb

nellygb — Thu, 14 Feb 2008 20:09:59 +0000

Hi Interesting subject. I took perticular interest in the niche marketing section towards the end of the post. I do attempt to pull free traffic through good s/e placement targeting niche search phrases such as Nike Free Running Shoes an affiliate site with an obvious niche market and another being Whose Phone Number Is This with a target niche of mobile phone number tracing again with PPC and CPA. I have never tried to build a relationship or even a list as I put more emphasis on SEO. Seems I need a change of direction again but hey we are always learning. Keep up the articles Im sure we can all benefit from "FREE" help. Thanks again nellygb

By: Paul | ConversionBlogger.com

Paul | ConversionBlogger.com — Thu, 14 Feb 2008 16:02:15 +0000

I've been using the "quantity" related technique for a while now... I even wrote softwarew to automate it for me. Part of the function of "social proof" is to provide potential customers with "validation". That's why many more sites offer customer-written reviews as part of the sales process - conversion rates are often much higher when other customers have given a product a high rating and a good write-up.