MindValley Labs Internet Marketing Blog

When the laugh­ter died down in the back room of the focus-group facil­ity, I was told that this pro­posal was DOA, for two rea­sons. First, the prod­uct man­ager would never meet her employer’s aggres­sive finan­cial objec­tives sell­ing shrink-wrapped soft­ware priced at $15 a copy. Sec­ond, every­one on the client team assured me that it would be impos­si­ble to receive a pos­i­tive review of a dirt-simple $15 soft­ware prod­uct from some­one like you. “Imag­ine the prod­uct com­par­i­son grid on the back of the box: our prod­uct has to have more check marks against more fea­tures than Quicken. Even if they never get used…”

(Pogue)

HT: 37signals

When you are design­ing your prod­uct, your mes­sage, and your site, it’s a good idea to con­tin­u­ously ask your­self, “What is the 1 cru­cial prob­lem I am try­ing to solve?”

What is the spe­cific prob­lem (and solu­tion) you want to claim? What can you do to make sure each time some­one runs into that prob­lem, they think of or get fun­neled to you?

Last 5 posts by

• VIDEO: Max­i­miz­ing Traf­fic Marks Results and Get­ting Back Links Fast — August 11th, 2008
• 150% More Traf­fic and 133% More Sales From A Few Tweaks. You Can’t Be Seri­ous… Can You? — May 26th, 2008
• The More You Give, The More You Get: How To Get Inter­views With Experts In Your Niche — May 13th, 2008
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About the Author

Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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