MindValley Labs Internet Marketing Blog

As I write this, we are 8 hours and 45 min­utes from launch­ing a totally new product.

Before you go into a frenzy, it is not in the inter­net mar­ket­ing field. It’s actu­ally a new per­sonal devel­op­ment prod­uct we’ve been work­ing slav­ing over for sev­eral weeks and are now releas­ing to the world.

As you’ve prob­a­bly fig­ured out, we really like shar­ing as much as pos­si­ble on this blog — so I thought, “Why not open up the prod­uct launch?”

Every­one else agreed that it would be cool, so here I am. I’ll be updat­ing this post as things progress, per­haps post­ing a video or 2, and hope­fully let­ting ride down every bead of sweat as it slides down our foreheads.

** 1hrs 44min to Launch **

Well, this won’t be as smooth as I’d like it; our blog server is slightly shaky at the moment and obvi­ously that isn’t the #1 issue right now.

I wrote an update a few hours ago and had it vapor­ize, but we’ll try this again. We just fin­ished our final launch team meet­ing to iron out the last details. You’d think the sales let­ter and all prod­uct images would be ready by now, but we don’t run a con­ven­tional gig here at Mind­Val­ley. Khailee is cruis­ing istock­photo; Katalina, Justyna, and Kate were slic­ing and dic­ing social proof; and John (lead project dude) is in a gen­eral frenzy.

With so many dif­fer­ent projects always hap­pen­ing, it isn’t so often you see this many peo­ple focused on 1 spe­cific project.

But hey, today is special.

This launch has incor­po­rated a bunch of the dif­fer­ent strate­gies we’ve been blog­ging about recently, so let’s see how this goes.

In the event I’m unable to keep up this awe­some stream, you can expect a good recap when things cool down.

** 59 min­utes to Launch**

We made our first sale already!

We sent the sales let­ter live a bit early to see if any­one was hang­ing around. If so, they’d be guinea pigs and would prob­a­bly drop our sup­port email a note if some­thing went wrong — i.e. a heads up that not all was kosher.

All signs point to kosher, which is nice.

** 22 min­utes to Launch **

Our early bird email is going out now. We have 5 sales (plus 1 upsell). This is quite exciting.

** 20 min­utes after Launch **

We sent out the launch to our main (and very large) list a few min­utes ago. 29 sales and count­ing… with a lot of upsells.

** 2hrs 41min after Launch **

The sales are flow­ing. We’ve opened a cou­ple choice bev­er­ages to cel­e­brate all that blood, sweat, and tears turn­ing into sales. Our main blast is still going (its a pretty big list), so I expect this rate to con­tinue. Given that it is 2:46pm East­ern, I think we might see a slight down­turn due to work­ing hours. Five or 6pm should see fur­ther surging.

The recent tech­niques we’ve been blog­ging are work­ing quite well.

Last 5 posts by

• VIDEO: Max­i­miz­ing Traf­fic Marks Results and Get­ting Back Links Fast — August 11th, 2008
• 150% More Traf­fic and 133% More Sales From A Few Tweaks. You Can’t Be Seri­ous… Can You? — May 26th, 2008
• The More You Give, The More You Get: How To Get Inter­views With Experts In Your Niche — May 13th, 2008
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• The Future of AdWords for the Small Busi­ness — May 2nd, 2008

About the Author

Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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