Comments on: Setup Google AdWords Conversion Tracking To Rapidly Boost Your Results

By: JM

JM — Fri, 17 Oct 2008 15:14:12 +0000

I 100% absolutely agree that adwords conversion tracking is vital to success. and I also cannot understand why everyone fails to do this! I guess maybe it's just not something people automatically realize the importance of. That's why consultants and companies that manage campaigns do so well... because they understand how important this is, and how to optimize based on the results. EXCELLENT article.

By: Thomas

Thomas — Tue, 22 May 2007 13:34:10 +0000

I too dont' understand either why it is not possible to use an other method than the â€œGoogle Site Statisticsâ€¦â€ button.

They say in their litterature than this is not to create advertising for Google, but to make sure that people know that their purchase are being tracked...This is a really strange reason as far as I'm concerned. Everyone else offers invisible tracking, why don't they do so..?

They could at least offer some kind of paid option...

By: Net Frontier Marketing » Top Ten Reasons Marketers Fail at Pay Per Click

Net Frontier Marketing » Top Ten Reasons Marketers Fail at Pay Per Click — Tue, 06 Mar 2007 16:20:39 +0000

[...] Tweaking Your Adwords Campaign If you are a new or moderately advanced Adwords advertiser, go through the list item by item making changes to your campaign as necessary. Doing this will take a losing campaign to profitable levels in no time while already profitable campaigns can increase ROI by several hundred percentage points. [...]

By: Vince Turk

Vince Turk — Tue, 20 Feb 2007 18:35:49 +0000

Another reason why some might not want to use G Conversion Tracking is the small text displayed once a conversion occurs "Google Site Statistics..."

If Google Analytics can track conversions and not display this text, why cant the AdWords system?

Also, I havent used Google Conversion Tracking in AdWords for some time, so please correct me if you no longer need to display that text.

By: Patrick

Patrick — Sun, 11 Feb 2007 17:42:37 +0000

About that 20-30% difference:
Have you already considered that the date range you choose matters when looking at the stats? Let's say you're checking yesterday's conversions today (conversion A) and then you'll check it again in another two weeks (conversion B).
Conversion B is going to be higher than Conversion A as more orders will be coming in during that time and Google assigns a conversion to the day of the click, not the day of the order.
I think many other tracking tools will only show you how many conversions you had yesterday, not considering the day of the initial click.

Considering this discrepancy I only experienced a difference of a few percent between Google Conversion Tracking and our own tracking.
What do you think?