Presidential Candidate Mitt Romney’s Evil Yet Brilliant Marketing Tactic
January 4th, 2008 by Vishen Lakhiani Read more about ArticlesPolitical blogger David Sifry of www.Sifry.com received a call from no other than GOP Presidential Candidate Mitt Romney.
In the call, Mitt Romney wishes David a Happy Hanukkah, calls him by his first name, and mentions David’s father Bernard as having asked Mitt to call David and request a campaign contribution.
Just one problem.
Bernard nor David don’t know Mitt. Nor does Mitt know them.
I don’t know what Mitt was using but this is some amazing micro-targeting technology. Reminds me of the whole Internet Marketing mantra of targeted emails.
You can listen to the hilarious call audio here:
http://www.sifry.com/mittromneycalledme.mp3
The line of the day goes to David’s father Bernard, who got furious when we heard his name misused by Romney. Listen to the rant in the call where he shares his opinion on Romney.
PS - Romney campaign staff, if you’re reading this, I would love to know what Marketing books you read.
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About the Author
Vishen is a co-founder of MindValley.
Before MindValley, he was an exec in Silicon Valley and New York for several internet and technology firms. He turned bedroom entrepreneur at 27 and by the time he was 31 had founded 6 web businesses and never had to work a conventional job again.
Check out other posts by Vishen Lakhiani
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This guy is a pandering clown…why didn’t Iowa recognize it and why didn’t they also know who the Huckster is?
Don’t be like them;
Candidate Research - Know Who You’re Voting For
http://sayanythingblog.com/readers/entry/candidate_research_know_who_youre_voting_for/
It’s too bad “truth in advertising” doesn’t extend to the candidates and their typical rhetoric.
Romney makes these statements that he’s “from Michigan” and “knows how Michigan feels.” How can he, when he hasn’t lived here in years?
And backing some of Bush’s ideas? That’s a strike against him as well.
I’ve talked to quite a number of people my age and younger (I’m mid-40’s) and for us, Romney’s name means nothing. Heck, Milliken was governor here when I was a kid.
Romney speaks of “change” and “getting rid of the status-quo” in Washington, but he’s just the same - another life-long politician who’s in it for himself, and not the public.
Personally, to me, he looks like one of those slick used car salesmen that you can’t trust at all. And since he’s a lawyer, it makes it doubly sure you can’t trust him.
I just wish the candidates would tell the truth, and not make stuff up.
And before I get flamed, I’m not a democrat. I remain neutral, and will vote who I think will do the job, not because someone tells me to. That’s the problem with both parties. They demand people to vote a certain way, and if you don’t do what they want, you are evil.
Again, it looks like this election - overblown as it is already - is shaping up to being “pick the lesser of two evils.”
Again. Mitt Romney is evil. He cannot be trusted. Do not listen to him.