I feel dumb I haven’t Implimented any thing like
this yet. I have lots of work to do!

Thanks

Ray

This is my first post here and I hope I won’t upset anyone.

I’ve also been involved into what we generally called Web 2.0 on
the last few years. I even wrote and release a new book these
days related to this subject (click on my name to see it).

What I will tell you it is based solely on my experience, it’s
not a “set in stone” conclusion.

I agree with Amir in many ways excerpt that Facebook is the best
for building a community. Certainly this is not my main option
for this job as I found other platforms to be more flexible.

But of course, the success with a community is less important
when we are talking about platforms.

What is REALLY important in my opinion is the INTERACTION between
members!

And this is where people fail, and they fail fast. We are leaving
in a very aggressive (advertising/marketing) medium nowadays and
most people become clueless about what to do inside a community.

In most of these communities people will always join hoping they
will sell you something. The fastest they “sell”, the better. But
in the end, all they do is to bombard with stupid messages…

It seems that the idea is to join as many as you can, as fast as
you can in order to send that god damn stupid promo.

And forget that the essence of a Community is to SHARE and
INTERACT.

And this is something I hardly see these days…

Valeriu

PS: what about LinkedIn? For professionals, this is MUCH better
than Facebook.

I still think we have yet to learn the most powerful ways social media can be leveraged. The Obama campaign made brilliant use of it and showed us its power beyond what many imagined possible.

However, social media is such a rapidly evolving field thanks to the “AJAXY” web getting even “AJAXIER” that we still have a lot to discover.

Glenn,

too many people can’t separate hype from substance. Hyped “innovation” can often be just that — hyped. Gotta innovate on top of the proven and empirically tested.

Thanks for your comments guys!

Many companies are beginning to adapt and change but many more are still stuck with the old mindset.

I’ve a feeling that some are only going to learn the hard way — the same way Dell did when Jeff Jarvis unleashed his fury online and many bloggers followed thanks to crappy customer service.

Conversations about brands no longer happen behind closed doors at the dinner table. With Social Media everything is open and potentially viral.

The key, as a business, is getting into the right mindset and knowing how to integrate the dizzying array of social media options out there in powerful, efficient and profitable ways like I demonstrated above.

Thanks for your comment and happy 2009!

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.