WARNING: The techniques explored in this piece are purely to be used for ethical purposes, if you're weak of stomach or of pure malicious character, then I urge you to please leave immediately.
Twitter can be evil.
Some less-than-scrupulous people can easily take advantage it and wield frightening influence over poor innocent subjects.
On the other hand, use it with responsibility and you perhaps have the most powerful relation-building medium online today.
Why? That's because Twitter is currently the closest app on Earth that replicates the actual thought patterns of the human mind. You see, the human mind does not really think in blog and article form. It does not think in huge chunks of information.
Instead, it thinks in a stream of consciousness way, random disjointed thought layered upon random disjointed thought.
That is why when you use Twitter, your mind is "tricked" into further receptivity than it normally should have, because it's now in its most natural environment.
It's almost like you are communicating telepathically with other people, because you're able to uncover a 100 different thoughts that are contained in a 100 different tweets.
After all, what's more intimate than the whispering voices in your head?
If you know how to take advantage of that state of mind, your microblogging can make you rich.
After a few months of testing and tracking what works, I have discovered 3 ways that Twitter can impact your business unlike any other site on Earth. Once you understand the Twitter user's borderline hypnotic state of mind, these 3 covert techniques can pre-sell prospects on warp speed.
1) Psychic Market Research
Marketers often talk about the Robert Collier concept of entering the conversations in your prospect's mind. Information marketing genius Porter Stansberry says that our marketing should start where they are.
In other words, the closer you can align yourself to their top-of-the-mind thoughts, the more receptive to your marketing message they become.
However, the problem is that more often than not, you don't know what they're really preoccupied with.
What's worse, you sometimes make harmful guesses and assumptions. The end result is a bomb in your promotions and a dent in your sales, because your offer is not in tandem with what the prospect is thinking and feeling in the first place.
Good news. The whole interface of Twitter is one big web conversation taking place in a meeting of minds.
You see prospects exchanging rapid-fire thoughts, opinions, and random finds. In just one screen, you can read the hopes, dreams, interests, fears and dominant emotions of your niche.
To do this, just use http://search.twitter.com and Monitter, put in your niche keywords and boom--you'll instantly be transported to the heart of the conversation.
Start your marketing there and see the difference in your response.
2) Network Like a Viking
Vikings have a brutally effective way of making friends, and meeting potential mates.
They sail to random villagers and within minutes, they kill all the inhabitants, pillage all the houses and capture all the maidens.
Why are they so successful?
It's because they catch people by surprise, and there's little in the way of resistance.
And in the nearly spam-free waters of Twitter-ville, prospects are more often than not caught by surprise, and there's really very little resistance and a whole lot of receptivity.
For one, Twitter requires very little investment in expanding the social circle, because you can securely follow and unfollow people at will. As a result, it's easier to access the market leaders on Twitter because well, other than the investment of clicking a button, they won't really lose their privacy by accepting you as a friend--unlike email or mobile.
Furthermore, since you're confined to only 140 characters for your Twitter message, the effort for them to reply back to you is only a sentence and a click away. No relatively complex email writing process.
And because one-liners are lot less threatening than blocks of text, so people instinctively resist the messages less.
Plus, if they do get annoyed, the BLOCK button is only a push away.
Making connections has never been easier, and as long as you're not blatant with your promotions, you can make friends and influence people literally at the click of a mouse.
So do the Vikings and plunder prospect's wallets away.
3) Establish Your Place on the Mountain
Gary Vaynerchuk said this in his most recent keynote address for Web 2.0 Expo, "If you give good shit, people will follow".
This rings true especially for Twitter, because if you can share good stuff on a regular rate, you'll be perceived as a guru in record speed.
It's because the Twitter user's frame of mind is a very conducive one for making yourself larger than life.
Prospects get on Twitter to find out the latest gossip, to chat with their friends, and more importantly--to seek out important summarized information and short inspiration and revelation quotes.
Once you do that, it's like you are setting off flares in the middle of the night, and your prospects will notice.
As you know, getting prospects through the sales funnel is always a numbers game. The more good content you get out there attached with your name, the more chances you have at converting prospects to customers.
Because Twitter's push-button easy way of delivering messages instantly with a low investment of 140 characters, you can keep sending out quality stuff over and over again. Indeed, there's unprecedented opportunities for something to snag or hook the consumer and keep them for life.
And with that newfound authority, you can use it to sell more stuff and make more money from your now pre-sold audience.
So the conclusion?
Twitter is subversive territory.
When you understand how a prospect uses Twitter, getting your marketing message across has never been this unfairly simple.
It is software built on the base of NLP programming. So even if you have not gone for a day of training in your life, Twitter makes the mind easy pickings because it leaves the mind in a vulnerable state.
So use these 3 secrets and profit from them. In fact, let me know if you've used them and seen results.
Because I have. Amazing breakthroughs have been happening since I hopped on to the micro-blogging bandwagon.
To see these controversial techniques and other secrets I will not reveal here in action, feel free to follow me on Twitter: Email Copywriter
Watch me closely, emulate me, and apply them to boost response rates in your marketing.
Again, here's the link to follow me on twitter:Â email copywriting
Mike Reining
Vishen Lakhiani