MindValley Labs Internet Marketing Blog

Recently we pub­lished a post about how Ken­neth cre­ated an impres­sive pres­ence on Twit­ter and used it to raise $10K for his dowry.

There are some updates and clar­i­fi­ca­tions that need to be shared.

1) Unfor­tu­nately, Ken­neth and Laura didn’t make it to Zim­babwe in the end. They were fly­ing to Zim­babwe by way of Thai­land. But Visa tran­sit issues at Thai­land forced them back to Malaysia again. Appar­ently Thai­land law required Laura to apply for a tran­sit visa. So they were not allowed aboard their flight from Bangkok to Zim­babwe and had to return to Malaysia.

The good news is that they’re attempt­ing another trip in Decem­ber to set­tle things.

2) The $10k Ken­neth made was not cash in hand. Twit­ter is not the best tool for affil­i­ate mar­ket­ing and imme­di­ate cash. It’s the ulti­mate tool for leads and find­ing JV part­ners. The $10K was the value of JV and con­sul­tancy offers Ken­neth accu­mu­lated in the months to come.

3) The dowry is still far from being paid. The rit­ual is com­pli­cated and involves a whole series of steps. More­over, depend­ing on nego­ti­a­tions, it can go from 5 cows to cell phones, cars and even small houses. Ken­neth can only deter­mine the exact things and amount of money involved once he arrives there, but for now, the value of the dowry is a rough esti­ma­tion. Phew! Mar­ry­ing some­one in Zim­babwe is tough. Where’s a Vegas drive-through chapel when you need one?

We wish the best of luck to Ken­neth and Laura. Once the wed­ding hap­pens, we might share a pic­ture or two with you here!

In this video, Ken­neth unveils his sim­ple for­mula for a win­ning mar­ket­ing angle. It’s pow­er­ful, yet noth­ing com­pli­cated.

The key to a win­ning sales angle is dom­i­nant emo­tion. Watch the video below to learn how to

1. find your prospect’s dom­i­nant emo­tion and
2. incor­po­rate it into your marketing.

Click the link below to down­load an excel­lent arti­cle by Clay­ton Makepeace

• Are You a Direct Response Gazillionaire-In-Waiting?

This arti­cle was first pub­lished in The Total Pack­age. To sign-up to receive your own FREE sub­scrip­tion to The Total Pack­age and claim four FREE money mak­ing e-books go to www.makepeacetotalpackage.com.

Lately we’ve been hav­ing fun test­ing some new cool social media mar­ket­ing strate­gies here at Mind­Val­l­ley Labs.

Here’s what hap­pened dur­ing this time.

Our very own Ken­neth Yu needed to raise $10K for a 5-cow dowry to wed Laura, his beau­ti­ful Zim­bab­wean bride.

The dowry is an impor­tant tra­di­tion where Laura comes from.

Now, to come up with the money, Ken­neth suc­cess­fully man­aged to pull a cool stunt that revealed to us the true poten­tial of Twit­ter as a pow­er­ful net­work­ing and money-making tool.

We’ve always known that Twit­ter is neat, but not THIS neat.

You’re About to Wit­ness a Phe­nom­e­nal Social Media Mar­ket­ing Love Story — So Pow­er­ful, You Might Shed a Tear or Two!

Watch the two videos below to learn how Ken­neth Twit­tered his way into rais­ing $10,000 for the 5-cow dowry he badly needed to wed his Zim­bab­wean bride.

How K Twit­tered $10K for His 5 Cow Dowry (Part 1 of 2)

How K Twit­tered $10K for His 5 Cow Dowry (Part 2 of 2)

How did you like the videos? Please leave us your com­ments and feedback.

PS — Good luck rais­ing money for your own dowry!

For more social media mar­ket­ing tips, make sure you sub­scribe to our list.

I got a mes­sage from a friend of mine on Face­book. The mes­sage told me to check out a par­tic­u­lar blog on AOL. I clicked on a link and ended up briefly on the AOL blog site…

…but then that page refreshed and I saw this.

Why would Face­book be ask­ing me to reen­ter my password?

I glanced the URL bar and this is what I saw:

it wasn’t Facebook.com. It was FaceuBook.com!

It turns out this was a phish­ing site. It fools users into re-entering their Face­book user­name and pass­word. It then sends mes­sages to every­one in your Friends list ask­ing them to check out a par­tic­u­lar blog.

When they do, the process repeats itself.

In addi­tion to caus­ing a lot of embar­rass­ment and has­sle to your friends, the jerk behind this scam also gets access to all your per­sonal info.

I hope Facebook.com takes some action against FaceUBook.com, shuts down this domain and fig­ures out how to keep these scams from affect­ing inno­cent users.

In the mean­time, when enter­ing pass­words on sites like Face­book, Pay­Pal etc, don’t for­get to check your address bar to make sure you’re on the legit site.

100 of the world’s top mar­keters come together at Eben Pagan’s Green Room Event, held at Chicago on Sep 27 and 28 at the House of Blues.

Mike and I just got back from a whirl­wind trip. Dal­las, Chicago and LA, where we had to squeeze in some 8 dif­fer­ent meet­ings with amaz­ing indi­vid­u­als in the fields of online mar­ket­ing and per­sonal growth.

One of the high­lights was attend­ing the “Green Room”. A spe­cial get-together that Eben Pagan of GetAltitude.com had organized.

Here are some pics. And a big thank you to Eben and his team for orga­niz­ing an amaz­ing event.

Alex Man­doss­ian

Michael Koenigs

Derek Gehl

Andy Jenk­ins of Stom­per­Net, and Travis

Jeff Walker

Joe Sug­ar­man

Melissa Greczy

Kevin Wilke

Stan and Dan Hollings

Jason Potash

Trey and John Walker

On the left is Trey, who pio­neered the “Dual Voice” email mar­ket­ing con­cept and who also hap­pens to be Frank Kern’s cousin. The dual-voice con­cept is a pow­er­ful but lit­tle known tool. We’ve been using it on sev­eral sites to aston­ish­ing results. My lat­est video in the Insider’s Pro­gram talks about how to use it to boost mail­ing rate respon­sive­ness. Next to Trey is John Walker, Jeff Walker’s bro.

Over­all an excel­lent event. I’m going to make it a point to share more pics and sto­ries of the var­i­ous net­work­ing and social events we attend. It helps put a face on the peo­ple behind this industry.

In the mean­while — you can see more pics by join­ing me on Face­book. Just search for “Vishen Lakhi­ani” or click the image below.

WARNING: The tech­niques explored in this piece are purely to be used for eth­i­cal pur­poses, if you’re weak of stom­ach or of pure mali­cious char­ac­ter, then I urge you to please leave immediately.

Twit­ter can be evil.

Some less-than-scrupulous peo­ple can eas­ily take advan­tage it and wield fright­en­ing influ­ence over poor inno­cent subjects.

On the other hand, use it with respon­si­bil­ity and you per­haps have the most pow­er­ful relation-building medium online today.

Why? That’s because Twit­ter is cur­rently the clos­est app on Earth that repli­cates the actual thought pat­terns of the human mind. You see, the human mind does not really think in blog and arti­cle form. It does not think in huge chunks of information.

Instead, it thinks in a stream of con­scious­ness way, ran­dom dis­jointed thought lay­ered upon ran­dom dis­jointed thought.

That is why when you use Twit­ter, your mind is “tricked” into fur­ther recep­tiv­ity than it nor­mally should have, because it’s now in its most nat­ural environment.

It’s almost like you are com­mu­ni­cat­ing tele­path­i­cally with other peo­ple, because you’re able to uncover a 100 dif­fer­ent thoughts that are con­tained in a 100 dif­fer­ent tweets.

After all, what’s more inti­mate than the whis­per­ing voices in your head?

If you know how to take advan­tage of that state of mind, your microblog­ging can make you rich.

After a few months of test­ing and track­ing what works, I have dis­cov­ered 3 ways that Twit­ter can impact your busi­ness unlike any other site on Earth. Once you under­stand the Twit­ter user’s bor­der­line hyp­notic state of mind, these 3 covert tech­niques can pre-sell prospects on warp speed.

1) Psy­chic Mar­ket Research

Mar­keters often talk about the Robert Col­lier con­cept of enter­ing the con­ver­sa­tions in your prospect’s mind. Infor­ma­tion mar­ket­ing genius Porter Stans­berry says that our mar­ket­ing should start where they are.

In other words, the closer you can align your­self to their top-of-the-mind thoughts, the more recep­tive to your mar­ket­ing mes­sage they become.

How­ever, the prob­lem is that more often than not, you don’t know what they’re really pre­oc­cu­pied with.

What’s worse, you some­times make harm­ful guesses and assump­tions. The end result is a bomb in your pro­mo­tions and a dent in your sales, because your offer is not in tan­dem with what the prospect is think­ing and feel­ing in the first place.

Good news. The whole inter­face of Twit­ter is one big web con­ver­sa­tion tak­ing place in a meet­ing of minds.

You see prospects exchang­ing rapid-fire thoughts, opin­ions, and ran­dom finds. In just one screen, you can read the hopes, dreams, inter­ests, fears and dom­i­nant emo­tions of your niche.

To do this, just use http://search.twitter.com and Monit­ter, put in your niche key­words and boom–you’ll instantly be trans­ported to the heart of the conversation.

Start your mar­ket­ing there and see the dif­fer­ence in your response.

2) Net­work Like a Viking

Vikings have a bru­tally effec­tive way of mak­ing friends, and meet­ing poten­tial mates.

They sail to ran­dom vil­lagers and within min­utes, they kill all the inhab­i­tants, pil­lage all the houses and cap­ture all the maidens.

Why are they so successful?

It’s because they catch peo­ple by sur­prise, and there’s lit­tle in the way of resistance.

And in the nearly spam-free waters of Twitter-ville, prospects are more often than not caught by sur­prise, and there’s really very lit­tle resis­tance and a whole lot of receptivity.

For one, Twit­ter requires very lit­tle invest­ment in expand­ing the social cir­cle, because you can securely fol­low and unfol­low peo­ple at will. As a result, it’s eas­ier to access the mar­ket lead­ers on Twit­ter because well, other than the invest­ment of click­ing a but­ton, they won’t really lose their pri­vacy by accept­ing you as a friend–unlike email or mobile.

Fur­ther­more, since you’re con­fined to only 140 char­ac­ters for your Twit­ter mes­sage, the effort for them to reply back to you is only a sen­tence and a click away. No rel­a­tively com­plex email writ­ing process.

And because one-liners are lot less threat­en­ing than blocks of text, so peo­ple instinc­tively resist the mes­sages less.

Plus, if they do get annoyed, the BLOCK but­ton is only a push away.

Mak­ing con­nec­tions has never been eas­ier, and as long as you’re not bla­tant with your pro­mo­tions, you can make friends and influ­ence peo­ple lit­er­ally at the click of a mouse.

So do the Vikings and plun­der prospect’s wal­lets away.

3) Estab­lish Your Place on the Mountain

Gary Vayn­er­chuk said this in his most recent keynote address for Web 2.0 Expo, “If you give good shit, peo­ple will follow”.

This rings true espe­cially for Twit­ter, because if you can share good stuff on a reg­u­lar rate, you’ll be per­ceived as a guru in record speed.

It’s because the Twit­ter user’s frame of mind is a very con­ducive one for mak­ing your­self larger than life.

Prospects get on Twit­ter to find out the lat­est gos­sip, to chat with their friends, and more importantly–to seek out impor­tant sum­ma­rized infor­ma­tion and short inspi­ra­tion and rev­e­la­tion quotes.

Once you do that, it’s like you are set­ting off flares in the mid­dle of the night, and your prospects will notice.

As you know, get­ting prospects through the sales fun­nel is always a num­bers game. The more good con­tent you get out there attached with your name, the more chances you have at con­vert­ing prospects to customers.

Because Twitter’s push-button easy way of deliv­er­ing mes­sages instantly with a low invest­ment of 140 char­ac­ters, you can keep send­ing out qual­ity stuff over and over again. Indeed, there’s unprece­dented oppor­tu­ni­ties for some­thing to snag or hook the con­sumer and keep them for life.

And with that new­found author­ity, you can use it to sell more stuff and make more money from your now pre-sold audience.

So the conclusion?

Twit­ter is sub­ver­sive territory.

When you under­stand how a prospect uses Twit­ter, get­ting your mar­ket­ing mes­sage across has never been this unfairly simple.

It is soft­ware built on the base of NLP pro­gram­ming. So even if you have not gone for a day of train­ing in your life, Twit­ter makes the mind easy pick­ings because it leaves the mind in a vul­ner­a­ble state.

So use these 3 secrets and profit from them. In fact, let me know if you’ve used them and seen results.

Because I have. Amaz­ing break­throughs have been hap­pen­ing since I hopped on to the micro-blogging bandwagon.

To see these con­tro­ver­sial tech­niques and other secrets I will not reveal here in action, feel free to fol­low me on Twit­ter: Email Copy­writer

Watch me closely, emu­late me, and apply them to boost response rates in your marketing.

Again, here’s the link to fol­low me on twit­ter:Â email copy­writ­ing

I was just doing a lit­tle bit of SEO work for two of our web sites. 

One is a new Span­ish speak­ing web site that we launched recently and we wanted to get it to the top of Google for the key­word “metodo silva” and we were able to get to the top of the page within a few weeks.

Last week­end, I started to do a lit­tle SEO for my mom’s new real estate web site in Mal­lorca (yes… once you par­ents know that you are into tech­nol­ogy they just love to ask you for help for every­thing!) and once again I am start­ing to see rapid results.  This time I was opti­miz­ing my mom’s new web site for the key­word phrases “Langzeitver­mi­etung Mal­lorca” and “Langzeit­mi­ete Mal­lorca”

Once again, I noticed that I am get­ting results a lot faster than I was expect­ing.  I am start­ing to think that SEO in for­eign lan­guages can be a lot eas­ier.  Ok, I know that the key­word phrases that I listed as exam­ples are not very com­pet­i­tive but I am still sur­prised given that these sites are brand new and have no estab­lished page rank. 

What have your results been with SEO for other languages?

By the way, the two web sites I was refer­ring to are:

* www.MetodoSilvaDeVida.com and
* www.FincasIMas.com

In keep­ing with our tra­di­tion of con­tin­u­ous tests and tweaks to boost the per­for­mance of our web­sites, we’ve dis­cov­ered a very sim­ple type of email that works well for email marketing.

You just need one main pow­er­ful ingre­di­ent to make it work well — tes­ti­mo­ni­als.

That’s right.

Tes­ti­mo­ni­als sell. The more you have, the bet­ter. Plus, they do boost con­ver­sion rates on websites.

So, we thought, what the heck, let’s lit­er­ally put some tes­ti­mo­ni­als in our emails and see how that goes.

Build­ing Your Email from Testimonials

To give you a demon­stra­tion on how to do this, here’s a quick and sim­ple example.

The fol­low­ing are tes­ti­mo­ni­als from one of our major web­sites, SilvaLifeSystem.com

First Tes­ti­mo­nial

“I’ve used the Silva Method for many years. It has helped me over­come my own ill­nesses. I urge you to attend Mr. Silva’s train­ing ses­sions that are pre­sented around the world.”

~ Dr. Wayne Dwyer, moti­va­tional speaker, author, and pop­u­lar self-improvement guru from best-selling book Real Magic (Harper Mass Mar­ket Paper­backs, 1993)

Sec­ond Testimonial

“One of the ear­li­est work­shops I took was the Silva Mind Con­trol Course… The most impor­tant tech­nique I learned in that course was the basic tech­nique of cre­ative visu­al­iza­tion… Our ratio­nal mind is like a com­put­er… The intu­itive mind, on the other hand, seems to give access to an infi­nite sup­ply of infor­ma­tion. It appears to be able to tap into a deep store­house of knowl­edge and wisdom…”

~ Shakti Gawain, author of numer­ous books, includ­ing Cre­ative Visu­al­iza­tion (Ban­tam Books, 1983) from Liv­ing in the Light (Ban­tam Books, 1993)

Third Tes­ti­mo­nial

I have been inves­ti­gat­ing and research­ing every­thing in the self-help and meta­phys­i­cal field for the last 20 years….I have learned many tech­niques to help peo­ple, and the best of all is The Jose Silva Ultra­Mind ESP Sys­tem. I can­not imag­ine any­one not want­ing to learn Jose Silva’s Sys­tem once they under­stand how valu­able these tech­niques are.

~ Ellen Roper, cer­ti­fied hypnotherapist.

Great, so now we have a few lovely tes­ti­mo­ni­als. Here’s how we can include them strate­gi­cally in a cap­ti­vat­ing email.

Remem­ber, this is just a sim­ple example.

Hi {FIRSTNAME},

The Silva Method com­mu­nity can
be a very talk­a­tive one — I get
lots of email every day from
peo­ple ask­ing ques­tions and telling
stories.

I wanted to share a few to show
you what oth­ers are say­ing and
expe­ri­enc­ing. If Jose Silva was still
alive, he would have been pleased
to hear all the pos­i­tive feed­back.
After all, he’s done some­thing special.

{LINK}

Read these sto­ries now and then I’ll tell
you what Jose Silva did:

*************************************

Tes­ti­mo­nial 1

*************************************

Tes­ti­mo­nial 2

*************************************

Okay, so we’ve seen 2 exam­ples of
peo­ple across the coun­try tak­ing the
1st step to start — and get­ting results FAST.

All it took was an expert teacher
and a lit­tle effort.

When you go after some­thing with
the right mind set, coin­ci­dences
hap­pen and the uni­verse works FOR
you. It’s almost like the uni­verse
WANTS you to suc­ceed… so pick
some good goals

So what did Jose do you ask?

Jose Silva spent 50 years devel­op­ing
The Silva Method, by far one of the
most pow­er­ful per­sonal devel­op­ment
pro­grams ever invented.

{LINK}

You owe it to your­self to give it a try
and take advan­tage of the 30% dis­count
being offered ONLY in the next 5 days.

Grab it fast here:

{LINK}

And it would be great if you sent me
your reac­tion after try­ing it.

It’s really mak­ing waves…

Regards,
Sender’s Name

P.S.: Here’s another story from a
sat­is­fied spirit

*************************************

Tes­ti­mo­nial 3

*************************************

If you’re ever going to try the Silva Method
you should right now since that dis­count
is still available

You can get going here (I rec­om­mend it):

{LINK}

And that’s basi­cally it. That’s how you strate­gi­cally place tes­ti­mo­ni­als in an email. Go ahead and use the struc­ture of the above email for your own email mar­ket­ing efforts.

We’ve had great suc­cess with this strategy.

A Few Clos­ing Words

Now of course, the above isn’t meant to be a sub­sti­tute for other impor­tant things a good email needs to have such as a cap­ti­vat­ing sub­ject line. It’s meant to be a solid com­pli­men­tary tac­tic you can use once in a while to boost your email mar­ket­ing performance.

Two ques­tions that I fre­quently get from new AdWords cus­tomers are:

1) Why did I get slapped by Google?

2) How do I recover from a Google Slap?

The answers two both ques­tions are actu­ally quite simple:

Why did I get slapped by Google?

Here are the top 4 rea­sons why peo­ple get slapped by Google

Google Slap 1: The con­tent on your page was not related to the key­word that you were bid­ding on.  This is a huge no no which will hurt your Qual­ity Score and you will most likely get slapped by Google.

Solu­tion: Make sure that the con­tent on your land­ing page matches the key­words you are bid­ding on.

Google Slap 2: The land­ing page is a squeeze page and does not link to other web pages.

Solu­tion: In the footer, have at least a cou­ple of links to other sites (on the same domain or other domains).  Google frowns upon pure squeeze pages and will slap you if that is what you do.

Google Slap 3: The land­ing page is full of beau­ti­ful graph­ics but not enough text.

Solu­tion: The Google bot can­not read text that is part of an image file so make sure that all of your copy is in text form.

Google Slap 4: The Ad Groups are not tar­geted.  In other words, you have Ad Groups with many dif­fer­ent keywords.

Solu­tion: Break up your Ad Groups into highly tar­geted Ad Groups

You might say… great… thanks for the tips but what do I do now that I have already got­ten slapped by Google?

Remem­ber, the moment you launch a new cam­paign and a new Ad Group Google will actu­ally have some­one man­u­ally review your page so if it does not fol­low all of the above guide­lines you are most likely going to get slapped again!

How to recover from a Google Slap?

First, imple­ment all of the sug­ges­tions above and then fol­low these steps.

First try: Delete the cam­paign and copy and paste all of the Ad Groups into a brand new cam­paign.  It is MUCH eas­ier to start over than to revive a cam­paign that got slapped.

Sec­ond try: If you get slapped again, make sure to weed out all of the key­words that got slapped and then delete the cam­paign and launch it again.

Third try: Get a new AdWords account.  Some­times your account just might have got­ten slapped so many times that it is eas­ier to start fresh with a brand new account.

Fourth try: When all else fails, buy a new domain and grab a new AdWords account. 

NOTE: I have only had to imple­ment the above 3 steps.  So far, I have never had to buy a new domain to have suc­cess with Google AdWords. 

Want to learn more about AdWords?

Check out:

Secret AdWords Strate­gies Revealed

Learn How to Steal Your Com­peti­tors Win­ning Ads