Google intro­duces page that gives break­down of key­word Qual­ity Score

…help­ing you to improve your own key­word qual­ity analysis

Google recently released a new tool within AdWords that gives a break­down of their key­word Qual­ity Score and tips for improv­ing it. In their words:

For exam­ple, let’s say a key­word has a poor Qual­ity Score because your land­ing page doesn’t relate to your key­word. On the Key­word Analy­sis page, we’ll alert you that your land­ing page qual­ity is low and pro­vide tips on how to improve it. You’ll also see your Qual­ity Score rat­ing, your min­i­mum bid, and whether your key­word is show­ing ads.

The more infor­ma­tion you have on your key­words, the bet­ter. We haven’t explored the tool very thor­oughly yet, so please share your expe­ri­ences if you’ve had any thus far. The exam­ple pro­vided on their post is a fairly basic tip (one you’ll never need if you read our AdWords Sys­tem Exposed guide), but hope­fully they have more advanced advice in their reper­toire as well.

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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