Google introduces page that gives breakdown of keyword Quality Score

…helping you to improve your own keyword quality analysis

Google recently released a new tool within AdWords that gives a breakdown of their keyword Quality Score and tips for improving it. In their words:

For example, let’s say a keyword has a poor Quality Score because your landing page doesn’t relate to your keyword. On the Keyword Analysis page, we’ll alert you that your landing page quality is low and provide tips on how to improve it. You’ll also see your Quality Score rating, your minimum bid, and whether your keyword is showing ads.

The more information you have on your keywords, the better. We haven’t explored the tool very thoroughly yet, so please share your experiences if you’ve had any thus far. The example provided on their post is a fairly basic tip (one you’ll never need if you read our AdWords System Exposed guide), but hopefully they have more advanced advice in their repertoire as well.

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

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