MindValley Labs Internet Marketing Blog

Who knew that such a tiny, little addition - a small image to be precise - can have such a significant impact on sales?

Well, we certainly didn't expect it, and that just goes to show the importance of split testing even the smallest tweaks.

Here is what we did.

One of our biggest websites is www.SilvaLifeSystem.com and below is how the top banner of the website looked BEFORE implementing the tweak.

This is it AFTER the tweak.

Spot the difference?

Adding the "McAfee Secure" seal boosted sales by an average of 15%.

The seal and the information it leads to when clicked seem to make a group of suspicious prospects more comfortable at making a purchase online.

Considering the positive impact it had, it's clearly obvious that our $2,000 investment for the seal was very worthy.

If you're making big revenues with your online business, a 15% boost in sales, or even just a small 5% boost will easily cover your costs and you can enjoy the ROI for months to come.

I do believe that boosts in conversion rates will vary depending on your target market though.

To certify your online business, all you need to do is make an application at the McAfee Secure site:

McAfee Secure web sites are certified as providing the highest level of protection for their shoppers.

Are you going to give it a try? What are you doing now to boost the confidence of those who are suspicious and still uncomfortable with buying from you?

Please share your insights with us.

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• The 5 Profit-Exploding Secrets of "Passion-Based Integrated Social Media Marketing" - January 1st, 2009
• Valleywag Amuses MindValley - November 27th, 2008
• The Key to a Winning Sales Angle - November 5th, 2008
• Testimonials Sell. Email Them. - September 9th, 2008
• An Interview With SEO Giant, Rand Fishkin, CEO of SEOmoz - August 21st, 2008

About the Author

Having been invited for conferences co-organized by Harvard University and attended international ones, Amir is a blogaholic and a passionate observer of the blogosphere who's built a number of successful blogs. On top of that, he's obviously a full-time web junkie at MindValley where he focuses on blogging, SEO and social media marketing trends.

Check out other posts by Amir Ahmad

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