MindValley Labs Internet Marketing Blog

Who knew that such a tiny, lit­tle addi­tion — a small image to be pre­cise — can have such a sig­nif­i­cant impact on sales?

Well, we cer­tainly didn’t expect it, and that just goes to show the impor­tance of split test­ing even the small­est tweaks.

Here is what we did.

One of our biggest web­sites is www.SilvaLifeSystem.com and below is how the top ban­ner of the web­site looked BEFORE imple­ment­ing the tweak.

This is it AFTER the tweak.

Spot the difference?

Adding the “McAfee Secure” seal boosted sales by an aver­age of 15%.

The seal and the infor­ma­tion it leads to when clicked seem to make a group of sus­pi­cious prospects more com­fort­able at mak­ing a pur­chase online.

Con­sid­er­ing the pos­i­tive impact it had, it’s clearly obvi­ous that our $2,000 invest­ment for the seal was very worthy.

If you’re mak­ing big rev­enues with your online busi­ness, a 15% boost in sales, or even just a small 5% boost will eas­ily cover your costs and you can enjoy the ROI for months to come.

I do believe that boosts in con­ver­sion rates will vary depend­ing on your tar­get mar­ket though.

To cer­tify your online busi­ness, all you need to do is make an appli­ca­tion at the McAfee Secure site:

McAfee Secure web sites are cer­ti­fied as pro­vid­ing the high­est level of pro­tec­tion for their shoppers.

Are you going to give it a try? What are you doing now to boost the con­fi­dence of those who are sus­pi­cious and still uncom­fort­able with buy­ing from you?

Please share your insights with us.

Last 5 posts by

• The 5 Profit-Exploding Secrets of “Passion-Based Inte­grated Social Media Mar­ket­ing” — Jan­u­ary 1st, 2009
• Val­ley­wag Amuses Mind­Val­ley — Novem­ber 27th, 2008
• The Key to a Win­ning Sales Angle — Novem­ber 5th, 2008
• Tes­ti­mo­ni­als Sell. Email Them. — Sep­tem­ber 9th, 2008
• An Inter­view With SEO Giant, Rand Fishkin, CEO of SEO­moz — August 21st, 2008

About the Author

Having been invited for conferences co-organized by Harvard University and attended international ones, Amir is a blogaholic and a passionate observer of the blogosphere who's built a number of successful blogs. On top of that, he's obviously a full-time web junkie at MindValley where he focuses on blogging, SEO and social media marketing trends.

Check out other posts by Amir Ahmad

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