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Tribal Marketing: Surprisingly Ethical Ways to Significantly Reduce Your Unsubscribe Rate And Easily Boost Profits

January 19th, 2010 by Vishen Lakhiani Read more about Creating Trust Online, Email Marketing

Update: Hey guys, sorry about the audio ear­lier, but it has now, thank­fully, been fixed thanks to our awe­some video edi­tor, Julian. You can now check out the video below.

I know what you’re think­ing… eth­i­cal?? Will that even work?

YES. And I’m about to tell you why Max Simon’s new con­cept of “Tribal Mar­ket­ing” will actu­ally work far bet­ter than any other short-term, short­cut, flavor-of-the-month mar­ket­ing strat­egy that we often see come and go.

But first, a quick intro of who Max Simon is.

A cou­ple weeks ago, Max Simon from GetSelfCentered.com came all the way over to Malaysia to hang out with me, Mike, and the whole Mind­Val­ley crew.

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Let’s just say we had a lot of fun :)

And not to men­tion a lot of shared learn­ings. The peo­ple at my office loved him.

It was a great expe­ri­ence. You see, Max, who’s a great entre­pre­neur, mar­keter, and per­sonal growth junkie, taught us this awe­some con­cept that he calls “Tribal Mar­ket­ing”.

So I thought I’d share this video of Max’s train­ing to Mind­Val­ley so you can learn EXACTLY what he taught us.

He’s a pretty cool kid, as you’ll see in the video below. It’s 30 min­utes long, but Max shares with us his amaz­ing secrets to Tribal Mar­ket­ing. Be patient, let it load and let me know what you think.

Tribal Mar­ket­ing by Max Simon

http://www.youtube.com/view_play_list?p=9DFB27D7C5AF1E32

BTW, It’s a YouTube playlist and should run seam­lessly. How­ever, if you run into any prob­lems, you can also click next to view videos 2, 3 and 4. Alter­na­tively if the playlist does not work at all for you — check below. I’ve posted indi­vid­ual videos :-)

What to look out for in this video:

  • Why mass mar­ket­ing is dead and how tribes have formed in its place
  • Top 5 out­dated fears that still con­trol many mar­keters (and how these mis­takes actu­ally hold them back from hav­ing a LOYAL and RESPONSIVE following)
  • 7 qual­i­ties you should (and CAN) attract so you won’t ever again worry about squeez­ing dimes out of your fol­low­ing cause they’ll be more than happy to throw dol­lars at you

BTW, Oh, and if you’re not famil­iar with Max, he’s well known for his Pub­lic Dis­plays of Med­i­ta­tion, his Enlight­ened Entre­pre­neur Expe­ri­ence sem­i­nars, and for his work with the Chopra Cen­ter for Wellbeing.

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About the Author

Vishen Lakhiani Vishen is a co-founder of MindValley. Before MindValley, he was an exec in Silicon Valley and New York for several internet and technology firms. He turned bedroom entrepreneur at 27 and by the time he was 31 had founded 6 web businesses and never had to work a conventional job again.

Check out other posts by Vishen Lakhiani

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20 Responses to “Tribal Marketing: Surprisingly Ethical Ways to Significantly Reduce Your Unsubscribe Rate And Easily Boost Profits”

  1. david

    I couldn’t get any sound on the video!!!

  2. Ron

    No sound.….

  3. Lois

    I do not have vol­ume on Max Simon’s video. I upgraded to the lat­est Adobe flash player, down­loaded JW player and still no vol­ume. I’m not hav­ing an audio prob­lem on any other videos. I’ve checked by lis­ten­ing to 4 videos on other sites.

    I’d love to hear this—can you help?

    Thanks,

    Lois

  4. Vitaliy Levit

    Is it just me or is there no sound in this video?

  5. Ian

    Hi Vishen,

    Great con­tent as usu­ally from you guys — but I’m hav­ing some prob­lems with the audio for this video. It plays, but there’s no sound. Any­one else expe­ri­enc­ing the same thing?

    Ian

  6. richard parry

    The vol­ume do not work on the tribal mar­ket­ing video sir. I was pump to lis­ten and then no volume.

    Rick

  7. AJ Silvers

    No Sound on the video? I have tried on both PC and Macs but can­not hear the audio :(

  8. creator

    For some rea­son, audio is not work­ing.…?
    (PC w/Vista and Fire­Fox.)
    Is it work­ing for others?

  9. Bruce

    No sound on the video!?

  10. Jeremy

    no sound on the video…

  11. Gilles Arbour

    Well guys — there is STILL no sound on that video. I can hear the sound on other videos on your site so the prob­lem is not on my end. It seems.

    Let me know when it is fixed.

  12. Sheldon

    Hi, There’s no sound com­ing from the video can you fix it ? I would really like to hear what Max Simon had to say. I never heard or knew who Max Simon.
    Does any­one has this prob­lem also ?
    Thanks , Shel

  13. Robert

    Hmmm. I’m not hear­ing any­thing while this video is play­ing. I’ve used a cou­ple of dif­fer­ent video play­ers that are hav­ing no prob­lems repro­duc­ing sounds from other videos, so I con­clude there’s some­thing wrong with this one. Too bad; there was a lot of hype and promise about this con­cept I was look­ing for­ward to learn­ing about.

  14. PF

    Hi

    The sound is not work­ing in the video.

  15. bob

    Is it me… or is there no sound with this video?

  16. Paul

    For some rea­son the sound does not work on your video! I’ve tried it in mul­ti­ple browsers and I get the same result. Please let me know when you’ve resolved the issue. Thanks. ~Paul

  17. Joao

    Hey Vishen Lakhi­ani. I can’t hear the sound in the video. Is it my prob­lem or the videos?

  18. River

    There’s no audio with “Tribal Mar­ket­ing by Max Simon”! I opened this link in Chrome, Fire­fox, Opera, and IE — noth­ing! Nada! Bupkis!

  19. Robert Scanlon

    Now the sound works but it is only 9 mins … before (and still as noted in the blog text) it was sup­posed to be 30 mins. Looks like the other parts are split up onto YouTube so you’ve lost me now — can’t be bothered …

  20. Christa

    The videos worked won­der­fully.
    Yes, we will more and more spe­cial­ize in inter­net mar­ket­ing. We are look­ing for niches and in niches we are look­ing for tribes — like-minded peo­ple. I would not have found the word trive, but it is exactly what it is and I like it.

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