How to start mas­ter­ing Google AdWords

Every online mar­keter wants know how to start mas­ter­ing Google AdWords.  How­ever, very few actu­ally know what it takes.  We have been mas­ter­ing Google AdWords for a long time and have iden­ti­fied two key secrets that we are about to share.

Once you know these secrets, you too can start mas­ter­ing Google AdWords too.

The first secret to mas­ter­ing Google AdWords is:  You need a world class process and a win­ning system

Here are four cri­te­ria you can use to judge if you have a win­ning system!

• It orga­nizes what you need to do in an orderly, sim­ple process.
• It increases your prof­its, and cuts back on your AdWords spending.
• You spend way less time on AdWords! The time-consuming tasks are automated.
• THE SYSTEM CAN BE APPLIED IN ANY ONLINE MARKET NICHE!

If you don’t know what a win­ning sys­tem looks like, don’t try to fake it because you will be crushed by the Google AdWords adver­tis­ers that have already started mas­ter­ing Google AdWords because they have a win­ning sys­tem in place.

For the first time, we are giv­ing away our win­ning sys­tem so that any­one can use it, even if you can­not afford to spend $5,000 to have us set it up for you.  You can learn more about it here: AdWords Sys­tem Exposed 

The sec­ond secret to mas­ter­ing Google AdWords is:  Test every­thing and never stop testing

I am shocked at how few Google AdWords Adver­tis­ers actu­ally test their Google AdWords cam­paigns, ad groups, and ad copy.  Here is one exam­ple of a recent Google AdWords test.  We tested the fol­low­ing two ads below.

In one ad we had a more descrip­tive head­line vs. a head­line that only con­tained the key­word phrase that we tar­get­ing (ebook cov­ers).  How­ever, this cam­paign was pri­mar­ily for “con­tent ads” so these ads are sur­faced on blogs and other web­sites.  I was pretty sure that the desrip­tive ad would do far bet­ter because it pro­vided more information.

How­ever, our tests revealed the opposite.

What is the les­son?  If you want to start mas­ter­ing Google AdWords, get a win­ning AdWords Sys­tem and then test everything. 

If you don’t have a win­ning AdWords Sys­tem, you can learn more about ours at AdWords Sys­tem Exposed.  For test­ing, all you need to setup is Google Con­ver­sion track­ing so that you opti­mize your ads for more than just your click-through-rate. 

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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