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Latest Search Engine Ranking Factors

May 24th, 2007 by Mike Reining Read more about SEO

TopRank dis­cov­ered a new study list­ing some of the top Search Engine Rank­ing Factors.

Here they are:

  • Key­words in the title tag
  • Tar­geted key­words in the body tag
  • Key­words in H2-H6 head­line tags seem to have an influ­ence on the rank­ings while key­words in H1 head­line tags don’t seem to have an effect.
  • Using key­words in bold or strong tags — slight effect
  • Key­words in image file names
  • Key­words in image alt attributes
  • Key­word in the domain name — although, using domain names as link text may explain this
  • Web pages that use very few para­me­ters in the URL (?id=123, etc.)
  • PageR­ank
  • Inbound links — The top result on Google has usu­ally about four times as many links as result num­ber 11.
  • What do I think of this study?

    Let, let me share this with you.  Of the last 10 posts that I tried to opti­mize, ALL of them show up on the first page of Google for the key­word phrase that I was tar­get­ing.  So, I must be doing some­thing right and here are the fac­tors that I pay atten­tion to:

    • Key­word phrase in title
    • Key­word phrase in meta descrip­tion (will increase clicks from Google)
    • Key­word phrase in H1 and H2
    • Key­word phrase in H3-H6 (but not all H1-H6)
    • Key­word phrase in first and last paragraph
    • Opti­mzied URL includ­ing key­word phrase

    So, for what its worth, that is the secret sauce behind the opti­mized blog posts that we write.  Plus, most impor­tantly, have orig­i­nal well writ­ten con­tent that will actu­ally help your read­ers once you rank on the first page.

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    About the Author

    Mike Reining Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

    Check out other posts by Mike Reining

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