MindValley Labs Internet Marketing Blog

Here is a stun­ning fact! Only around 25% of Google AdWords adver­tis­ers use cus­tomized land­ing pages despite the fact that they sig­nif­i­cantly boost con­ver­sions. Why are 75% of adver­tis­ers leav­ing so much money on the table?

I have a cou­ple of ideas why this is hap­peng­ing. First of all, lots of Google AdWords adver­tis­ers are small busi­nesses and for a small busi­ness, cre­at­ing new land­ing pages and track­ing the spe­cific results and per­for­mance of land­ing pages used to be really hard.

Sec­ond of all, many peo­ple find it hard to believe that just chang­ing a head­line on a page can eas­ily boost the per­for­mance of a land­ing page by over 100%!

Here is a test that we ran for a Google cam­paign on Med­i­ta­tion.
Orig­i­nal Headline:

“Did You Know That Med­i­tat­ing Just 15 Min­utes a Day Could Change Your Life?”

New Head­line:

“These Med­i­ta­tion Exer­cises will Trans­form Your Life. I Guar­an­tee It”

The head­line appeared in the page below.

The results: A 115% improve­ment in the sign-up rate!

How long did it take us to cre­ate this land­ing page test? About 2 min­utes! In other words, in less than two min­utes we boosted our ROI of our Google Adwords med­i­ta­tion cam­paign by 149%!

Seri­ously — if you’re not doing split test­ing on your land­ing pages, now’s the time to start. We rec­om­mend using Google Web­site Opti­mizer which is a free tool within your adwords account.

Last 5 posts by

• Do you think SEO in other lan­guages is eas­ier? — Sep­tem­ber 18th, 2008
• Google Slap — How to recover from a Google Slap? — Sep­tem­ber 8th, 2008
• What Does Your Order But­ton Say? — August 29th, 2008
• Will Knol Rule The Search Engines? First Analy­sis Indicates…It Just Might — July 23rd, 2008
• Are small busi­nesses drop­ping out of AdWords? — July 23rd, 2008

About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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