MindValley Labs Internet Marketing Blog

Visitors to your website who don't know your brand have very little reason to trust you. So, establish credibilit BEFORE communicating potential benefits.

How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply changed the introductory sentence. Everything else was the same. See the highlighted text in the images below.

The result? A 45% improvement in our signup rate!
The winning landing page

The losing landing page

The winner vs. the loser stats

Imagine if your signups increased by 45%, how much more money would you have made?

We achieved this result with almost no effort! We did not even change the main headlines. We just focused on optizing the first main sentence of our copy.

Would we have ever guessed that the outcome could be this dramatic? Of course not. That is why we love to do our A/B testing with ClickMuse because it makes it super fast and easy to rapidly test two versions of any page at the same time.

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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