MindValley Labs Internet Marketing Blog

Here are two of the most pow­er­ful Land­ing Page Opti­miza­tion tips to increase the con­ver­sion rate of your site.
1) The head­line is the sin­gle most impor­tant fac­tor of your land­ing page. It will have by far the biggest impact on the con­ver­sion rate of your site. The great thing about head­lines is that they are easy to write. Ok, writ­ing a great head­line takes time but com­pared to re-writing the copy of your land­ing page or test­ing a new site design or lay­out, writ­ing a new head­line is very fast.

2) Even tiny changes that can be done in less than 1 minute can have a huge impact on the con­ver­sion rate of your land­ing pages! And by tiny, I mean tiny! Try adding an excla­ma­tion mark to the head­line for exam­ple. Noth­ing more, that’s it!

Don’t believe us? Take a look at the result below.

Land­ing page ver­sion 1 (click here)

Land­ing page 2 (click here)

The only dif­fer­ence between the two land­ing pages is that we added quo­ta­tion marks around the title and the sub­ti­tle of each head­line. That’s it. We did noth­ing more. The result?

The con­ver­sion rate of the land­ing page with the “Quotes” increased by an amaz­ing 63%! Will you be able to get the same kind of results and improve­ments? That depends but it is obvi­ously worth testing.

One of the key prob­lems that most small busi­nesses face online is that run­ning these tests and get­ting the right data for these tests used to be hard. How­ever, it has just got­ten very easy if you use Click­Muse, which is a pow­er­ful new site opti­miza­tion and land­ing page opti­miza­tion tool that we just launched.

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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