MindValley Labs Internet Marketing Blog

Here are two of the most powerful Landing Page Optimization tips to increase the conversion rate of your site.
1) The headline is the single most important factor of your landing page. It will have by far the biggest impact on the conversion rate of your site. The great thing about headlines is that they are easy to write. Ok, writing a great headline takes time but compared to re-writing the copy of your landing page or testing a new site design or layout, writing a new headline is very fast.

2) Even tiny changes that can be done in less than 1 minute can have a huge impact on the conversion rate of your landing pages! And by tiny, I mean tiny! Try adding an exclamation mark to the headline for example. Nothing more, that's it!

Don't believe us? Take a look at the result below.

Landing page version 1 (click here)

Landing page 2 (click here)

The only difference between the two landing pages is that we added quotation marks around the title and the subtitle of each headline. That's it. We did nothing more. The result?

The conversion rate of the landing page with the "Quotes" increased by an amazing 63%! Will you be able to get the same kind of results and improvements? That depends but it is obviously worth testing.

One of the key problems that most small businesses face online is that running these tests and getting the right data for these tests used to be hard. However, it has just gotten very easy if you use ClickMuse, which is a powerful new site optimization and landing page optimization tool that we just launched.

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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