MindValley Labs Internet Marketing Blog

UPDATE: 30 new Social­Rank sites launched

On Octo­ber 1st we’re launch­ing a new ser­vice called Social­Rank. We’re really excited about this.

Here’s why.

Social­Rank is a math­e­mat­i­cal algo­rithm that mea­sures the impor­tance of blog posts. Think of it as some­thing akin to Google’s Pager­ank, but focused on blog post­ings rather than webpages.

Well, we don’t expect the math to really excite peo­ple. It’s what we can do with the math that really counts.

Using Social­Rank, we’re able to iden­tify the hottest blog posts in spe­cific niches.

Look­ing for the top mar­ket­ing sto­ries today? We know what they are.

We can tell you which mar­ket­ing sto­ries you need to be read­ing today, which mar­ket­ing blogs you should be pay­ing atten­tion too and which mar­ket­ing blog­gers are ris­ing in their field or falling.

But it’s not just mar­ket­ing we can do this for. We’re mea­sur­ing data in a host of other pop­u­lar blog cat­e­gories — like gad­gets, pho­tog­ra­phy, par­ent­ing, PR, adver­tis­ing, apple, Java pro­gram­ming, Flash, Bik­ing, Celebrity Gos­sip and hun­dreds more.

We’re launch­ing hun­dreds of niche sites, each around a spe­cific topic, that will allow blog­gers and their read­ers to quickly get a snap­shot of the most rel­e­vant and impor­tant news in their favorite categories.

Pic­tures speak louder than words, so take a look at GadgetRoll.com below.

This is screen­shot of the SocialRank-powered site devoted to gad­get and tech­nol­ogy blogs.

We keep the sites sim­ple to allow you to rapidly find the info you seek. There are four main areas. Let’s start at the top.

1. Today’s Top 15 Gad­get Blog Stories

The blue arrow on the left points to this. We tell you what are the most impor­tant gad­get sto­ries on the blo­gos­phere today. We also show the com­ments the sto­ries are get­ting, which other promi­nant blog­ger is cov­er­ing the story and a thumb­nail of any pics asso­ci­ated with the story.

2. Today’s Most Impor­tant Gad­get Blogs

What you’ll see here are the gad­get blogs that have expe­ri­enced the biggest boost in Social­Rank scores today. This sec­tion helps you dis­cover lesser known blog­gers who might not have a brand name like Engadget.com, but whom are doing a great job and gain­ing atten­tion. When a blog­ger writes a few good posts and gains atten­tion, their Social­Rank scores go up. If they rise up enough, they end up on the hot list shown here.

Now lets look at the bot­tom half of the page:

3. Upcom­ing Stories

Noted by the blue arrow in the image below. This sec­tion lists 10 upcom­ing sto­ries related to Gad­gets. These are rel­a­tively new sto­ries that may not have gained enough atten­tion yet, but might be worth your time.

4. Related Social­Rank Sites

This is a list of other SocialRank-powered sites that you might be inter­ested in if you like Gad­gets. For exam­ple, AppleFever.com, the SocialRank-powered site for all things about Apple prod­ucts. Or SweetGaming.com, the site for video game related sto­ries.

We’re launch­ing 30 Social­Rank pow­ered sites on Oct 1.

In the mean­while, you can visit SocialRank.com to learn more.

Would love to hear your feed­back on this…

~ Vishen and Mike and the team at Mind­Val­ley Labs

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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