MindValley Labs Internet Marketing Blog

Can’t fig­ure out how to get qual­ity tes­ti­mo­ni­als for your prod­uct? Try this:

Set up a form on a web page ask­ing spe­cific ques­tions related to your prod­uct. Let’s say you offer a pop-up soft­ware prod­uct. You might ask:

1) How has your con­ver­sion rate increased since using our soft­ware? (Please be as spe­cific as com­fort­ably possible)

This will get spe­cific case-study like data that is much more pow­er­ful than a generic endorse­ment. “Sign-ups increased 75%!” is much bet­ter and more con­vinc­ing in sales copy than “I got more signups!”

2) Would you rec­om­mend –Soft­ware Name– to some­one else?

This leads your cus­tomers to giv­ing you a direct endorsement

3) What do you think about –Soft­ware Name– and other Your­Com­pany soft­ware products?

This is more open ended so that your cus­tomers can share any­thing on their mind.

4) Is there any­thing you don’t like or that we can improve for our next update?

This ques­tion will help you cover objec­tions you hadn’t yet thought of or missed out in pre­vi­ous mar­ket­ing efforts. You will also know exactly what needs to be improved.

Now, how to get cus­tomers to your form? Sim­ple; just ask them and offer a gift to those who fill it out. The gift could be a free pri­vate webi­nar, exclu­sive access to your lat­est ideas, or what­ever — just make it some­thing worth their time. If your prod­uct has really helped them, they’ll be happy to help you.

Easy.

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• 150% More Traf­fic and 133% More Sales From A Few Tweaks. You Can’t Be Seri­ous… Can You? — May 26th, 2008
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About the Author

Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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