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How to Get Quality Testimonials

March 18th, 2008 by Mike W. Read more about Copywriting, Creating Trust Online

Can’t fig­ure out how to get qual­ity tes­ti­mo­ni­als for your prod­uct? Try this:

Set up a form on a web page ask­ing spe­cific ques­tions related to your prod­uct. Let’s say you offer a pop-up soft­ware prod­uct. You might ask:

1) How has your con­ver­sion rate increased since using our soft­ware? (Please be as spe­cific as com­fort­ably possible)

This will get spe­cific case-study like data that is much more pow­er­ful than a generic endorse­ment. “Sign-ups increased 75%!” is much bet­ter and more con­vinc­ing in sales copy than “I got more signups!”

2) Would you rec­om­mend –Soft­ware Name– to some­one else?

This leads your cus­tomers to giv­ing you a direct endorsement

3) What do you think about –Soft­ware Name– and other Your­Com­pany soft­ware products?

This is more open ended so that your cus­tomers can share any­thing on their mind.

4) Is there any­thing you don’t like or that we can improve for our next update?

This ques­tion will help you cover objec­tions you hadn’t yet thought of or missed out in pre­vi­ous mar­ket­ing efforts. You will also know exactly what needs to be improved.

Now, how to get cus­tomers to your form? Sim­ple; just ask them and offer a gift to those who fill it out. The gift could be a free pri­vate webi­nar, exclu­sive access to your lat­est ideas, or what­ever — just make it some­thing worth their time. If your prod­uct has really helped them, they’ll be happy to help you.

Easy.

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About the Author

Mike W. Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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3 Responses to “How to Get Quality Testimonials”

  1. Jeff

    Great idea, but there’s one impor­tant fact to remember.

    If you offer a gift, you are required by the FTC (if you are in the USA) to dis­close that the per­son giv­ing the tes­ti­mo­nial was compensated.

    Since that pretty much kills the valid­ity of a tes­ti­mo­nial in the eyes of a con­sumer, a prize might not be the best thing. Besides, happy cus­tomers will often leave com­ments anyway.

    http://hightechmarketing.com/blog/2008/03/14/ftc-regs-on-testimonials/ has spe­cific FTC info on this issue.

    Jeff
    http://QuickieProfits.com

  2. Expert Earning

    Great arti­cle, many peo­ple want to find exactly what the con­sumer wants and those ques­tions tell you whats good/bad and what needs to be done.

  3. 10 Tactics for Top-Notch Testimonials « Andrea Goulet

    […] How to Get Qual­ity Testimonials […]

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