MindValley Labs Internet Marketing Blog

Rand from www.SEOmoz.com, just wrote an excel­lent blog post on opti­miz­ing your blog posts for SEO.  You can read the post here:

Heads­mack­ing Tip #3: Run Your Blog Post Titles Through Key­word Research Before You Hit Publish

I have to agree with Rand that this is very impor­tant and I was just doing exactly what Rand was writ­ing about.  How­ever, I would also say that one has to be very care­ful doing so.

The upside, you get your blog post on the first page of Google.  I just did that with four posts in a row!

* AdWords Book #8
* AdWords Help #7
* AdWords Con­ver­sion #8
* AdWords Mir­a­cle #4

For each of the above results are on the first page of Google since they are highly opti­mized blog posts.  So, that is great.  How­ever, there is a down­side.  The last 4 blog post titles have prob­a­bly been the most bor­ing titles in a long time.   They are not excit­ing and won’t grab the read­ers attention. 

Gen­er­ally, what I like to do is to write a few blog post focused on our read­ers and our com­mu­nity and only once in a while write hard core SEO posts.  In this case I have been writ­ing more SEO posts to get into top posi­tion for AdWords related words since our launch of www.AdWordsSystemExposed9.com and www.TheComingAdWordsWar.com.

How­ever, you have to be care­ful and can’t go over­board so I will prob­a­bly rest for a while and focus on more qual­ity blog posts.  How­ever, in the future you know… if the title is not sexy and atten­tion grab­bing… then I am prob­a­bly writ­ing for SEO. 

Last 5 posts by

• Do you think SEO in other lan­guages is eas­ier? — Sep­tem­ber 18th, 2008
• Google Slap — How to recover from a Google Slap? — Sep­tem­ber 8th, 2008
• What Does Your Order But­ton Say? — August 29th, 2008
• Will Knol Rule The Search Engines? First Analy­sis Indicates…It Just Might — July 23rd, 2008
• Are small busi­nesses drop­ping out of AdWords? — July 23rd, 2008

About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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