Comments on: How a Customer Testimonial Cut Our Sales in Half http://blog.mindvalleylabs.com/how-a-customer-testimonial-cut-our-sales-in-half/214/ We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business. Tue, 26 Jan 2010 00:19:28 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Vic at BusinessAccent http://blog.mindvalleylabs.com/how-a-customer-testimonial-cut-our-sales-in-half/214/comment-page-1/#comment-104144 Vic at BusinessAccent Sat, 29 Aug 2009 03:52:00 +0000 http://blog.mindvalleylabs.com/marketing/how-a-customer-testimonial-cut-our-sales-in-half/#comment-104144 Testimonials are great triggers for a more successful sales and marketing movements. But like other tools, they must be use properly. I beleive that an strategic planning is very important to do before we act. It's also great to hear from you that you monitor the trends and statistics of your performance. And you share it to us for our realization. Thanks for sharing. Testimonials are great triggers for a more successful sales and marketing movements. But like other tools, they must be use properly. I beleive that an strategic planning is very important to do before we act. It’s also great to hear from you that you monitor the trends and statistics of your performance. And you share it to us for our realization. Thanks for sharing.

]]> By: Steve Hullfish http://blog.mindvalleylabs.com/how-a-customer-testimonial-cut-our-sales-in-half/214/comment-page-1/#comment-104130 Steve Hullfish Sat, 22 Aug 2009 23:06:04 +0000 http://blog.mindvalleylabs.com/marketing/how-a-customer-testimonial-cut-our-sales-in-half/#comment-104130 I thought it was too generic. I agree that it's too high up in the copy. I want to know specifics quicker. I couldn't figure out what you did, why I would care what this guy said or what his comment meant specifically. In a world where you only have a few seconds to capture someone, the blurb just made it that much longer before I found out what I wanted to know about your business. I also didn't like the "all initial caps" sentence before that. It's just a regular sentence. Why capitalize everything? I thought it was too generic. I agree that it’s too high up in the copy. I want to know specifics quicker. I couldn’t figure out what you did, why I would care what this guy said or what his comment meant specifically.

In a world where you only have a few seconds to capture someone, the blurb just made it that much longer before I found out what I wanted to know about your business.

I also didn’t like the “all initial caps” sentence before that. It’s just a regular sentence. Why capitalize everything?

]]> By: KDye Vertical Leap http://blog.mindvalleylabs.com/how-a-customer-testimonial-cut-our-sales-in-half/214/comment-page-1/#comment-64303 KDye Vertical Leap Tue, 05 Feb 2008 17:13:20 +0000 http://blog.mindvalleylabs.com/marketing/how-a-customer-testimonial-cut-our-sales-in-half/#comment-64303 Hmm, I saw "small ecommerce business" and wondered if that was it (if the visitor didn't fit that definition it put them off). Interesting post though. Hmm, I saw “small ecommerce business” and wondered if that was it (if the visitor didn’t fit that definition it put them off).

Interesting post though.

]]> By: Linda Bustos http://blog.mindvalleylabs.com/how-a-customer-testimonial-cut-our-sales-in-half/214/comment-page-1/#comment-62651 Linda Bustos Wed, 02 Jan 2008 19:45:08 +0000 http://blog.mindvalleylabs.com/marketing/how-a-customer-testimonial-cut-our-sales-in-half/#comment-62651 I may be way off here, but the "small" is what stood out to me. I wonder if it turned off people who in their minds were not "small"? I may be way off here, but the “small” is what stood out to me. I wonder if it turned off people who in their minds were not “small”?

]]> By: A Testimonial Can Lower Subscribe Rates - Paid Insider Forum http://blog.mindvalleylabs.com/how-a-customer-testimonial-cut-our-sales-in-half/214/comment-page-1/#comment-53476 A Testimonial Can Lower Subscribe Rates - Paid Insider Forum Thu, 15 Nov 2007 19:43:13 +0000 http://blog.mindvalleylabs.com/marketing/how-a-customer-testimonial-cut-our-sales-in-half/#comment-53476 [...] A Testimonial Can Lower Subscribe Rates It may be hard to believe that adding a glowing testimonial could lower your subscribe rate on your opt-in list. That's just what happened to Mind Valley Labs when they added a positive customer testimonial to a squeeze page they where testing. The results without the testimonial were twice as good as with it included. This could be a result of improperly positioning the testimonial on the squeeze page, or not having a properly targeted testimonial. Check out this example of a testimonial that actually lowered their opt-in rate: How a Customer Testimonial Cut Our Sales in Half __________________ P.S. Make sure you download your 117 free gifts, worth $ thousands of dollars and improve your life. Here is the link: Work at Home Gifts (Take a look at the site. It's free.) [...] […] A Testimonial Can Lower Subscribe Rates It may be hard to believe that adding a glowing testimonial could lower your subscribe rate on your opt-in list. That’s just what happened to Mind Valley Labs when they added a positive customer testimonial to a squeeze page they where testing. The results without the testimonial were twice as good as with it included. This could be a result of improperly positioning the testimonial on the squeeze page, or not having a properly targeted testimonial. Check out this example of a testimonial that actually lowered their opt-in rate: How a Customer Testimonial Cut Our Sales in Half __________________ P.S. Make sure you download your 117 free gifts, worth $ thousands of dollars and improve your life. Here is the link: Work at Home Gifts (Take a look at the site. It’s free.) […]

]]> By: Joy http://blog.mindvalleylabs.com/how-a-customer-testimonial-cut-our-sales-in-half/214/comment-page-1/#comment-52938 Joy Wed, 14 Nov 2007 16:52:30 +0000 http://blog.mindvalleylabs.com/marketing/how-a-customer-testimonial-cut-our-sales-in-half/#comment-52938 I also have the same impression when I first read the testimonial box..I felt like it was some sort of a scam..that they just had the person paid to say positive feedbacks for their company...I guess this study shows that Netizens are already smart enough and are not easily influenced by other people's view. I also have the same impression when I first read the testimonial box..I felt like it was some sort of a scam..that they just had the person paid to say positive feedbacks for their company…I guess this study shows that Netizens are already smart enough and are not easily influenced by other people’s view.

]]> By: Angie D Dixon http://blog.mindvalleylabs.com/how-a-customer-testimonial-cut-our-sales-in-half/214/comment-page-1/#comment-52544 Angie D Dixon Tue, 13 Nov 2007 19:06:27 +0000 http://blog.mindvalleylabs.com/marketing/how-a-customer-testimonial-cut-our-sales-in-half/#comment-52544 My immediate thought was the statement "required reading." That phrase might do fine, but required reading at the top of the page, before I even know what I'm supposed to read, completely turned me off. I have enough required reading; I'm looking for something I will want to read that will help me achieve my goals. Required reading might even work if there were a reason why. "should be required reading because it will help you..." might work better. My immediate thought was the statement “required reading.” That phrase might do fine, but required reading at the top of the page, before I even know what I’m supposed to read, completely turned me off. I have enough required reading; I’m looking for something I will want to read that will help me achieve my goals. Required reading might even work if there were a reason why. “should be required reading because it will help you…” might work better.

]]> By: Trust as the most important online value http://blog.mindvalleylabs.com/how-a-customer-testimonial-cut-our-sales-in-half/214/comment-page-1/#comment-3132 Trust as the most important online value Tue, 23 Jan 2007 02:21:59 +0000 http://blog.mindvalleylabs.com/marketing/how-a-customer-testimonial-cut-our-sales-in-half/#comment-3132 [...] place your customers testimonials on your website (test which most visible ones improve conversions the most, though). [...] […] place your customers testimonials on your website (test which most visible ones improve conversions the most, though). […]

]]> By: Internet Marketing Blog by xBMANx » Can A Customer Testimonial Negatively Effect Landing Page Conversion Rate? http://blog.mindvalleylabs.com/how-a-customer-testimonial-cut-our-sales-in-half/214/comment-page-1/#comment-2762 Internet Marketing Blog by xBMANx » Can A Customer Testimonial Negatively Effect Landing Page Conversion Rate? Wed, 10 Jan 2007 14:37:48 +0000 http://blog.mindvalleylabs.com/marketing/how-a-customer-testimonial-cut-our-sales-in-half/#comment-2762 [...] I have a Google Alert setup to alert me whenever there is news on the net about landing pages. Today I saw the headline “How a Customer Testimonial Cut Our Sales in Half” which is an interesting title considering common knowledge is that a customer testimonial increases landing page conversion rate. I read through their blog entry which concluded that their landing page with a testimonial converted at only 9.35% where the identical page without a testimonial converted at 22.69%. If you read their blog there is some missing information and the whole test wasnt really that scientific. [...] […] I have a Google Alert setup to alert me whenever there is news on the net about landing pages. Today I saw the headline “How a Customer Testimonial Cut Our Sales in Half” which is an interesting title considering common knowledge is that a customer testimonial increases landing page conversion rate. I read through their blog entry which concluded that their landing page with a testimonial converted at only 9.35% where the identical page without a testimonial converted at 22.69%. If you read their blog there is some missing information and the whole test wasnt really that scientific. […]

]]> By: The Venture Skills Blog Do you use Customer Testimonials? « http://blog.mindvalleylabs.com/how-a-customer-testimonial-cut-our-sales-in-half/214/comment-page-1/#comment-2760 The Venture Skills Blog Do you use Customer Testimonials? « Wed, 10 Jan 2007 14:17:07 +0000 http://blog.mindvalleylabs.com/marketing/how-a-customer-testimonial-cut-our-sales-in-half/#comment-2760 [...] Do you use Customer Testimonials? January 10th, 2007 — ventureskills While catching up on some reading due to a power-cut at Venture HQ, I came across this post from Mind Valley labs on their recent marketing campaign they discovered that having a very impressive testimonial on their site actually hurt their conversion rates. They offered a few reasons but I would like to add a couple more. [...] […] Do you use Customer Testimonials? January 10th, 2007 — ventureskills While catching up on some reading due to a power-cut at Venture HQ, I came across this post from Mind Valley labs on their recent marketing campaign they discovered that having a very impressive testimonial on their site actually hurt their conversion rates. They offered a few reasons but I would like to add a couple more. […]

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