Gravitational Marketing: Why Same is Lame!
March 14th, 2008 by Vishen Lakhiani Read more about ArticlesAt Orlando I got invited to dinner with the very memorable duo of Travis Miller and Jimmy Vee. These guys are the authors of Gravitational Marketing: The Science of Attracting Customers.
It's a fascinating concept and has to do with the idea of positioning yourself as a maven and being "different" from the norm.
I found Jimmy and Travis so fascinating that I whipped out my camera in the middle of dinner at a fancy restaurant in Orlando and asked them to explain Gravitational Marketing in 6 minutes to my blog audience.
Take a look. And watch out for my shot of Jimmy's business card. It's the single most effective and creative and memorable business card I've ever seen. His card itself sold me on his abilities as a marketer and brand-guru 
More on Travis and Jimmy at their blog GravitationalMarketing.com.
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About the Author
Vishen is a co-founder of MindValley.
Before MindValley, he was an exec in Silicon Valley and New York for several internet and technology firms. He turned bedroom entrepreneur at 27 and by the time he was 31 had founded 6 web businesses and never had to work a conventional job again.
Check out other posts by Vishen Lakhiani
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[...] myrnanjf wrote an interesting post today onHere’s a quick excerptI found Jimmy and Travis so fascinating that I whipped out my camera in the middle of dinner at a fancy restaurant in Orlando and asked them to explain Gravitational Marketing in 6 minutes to my blog audience. Take a look. … [...]
[...] When Vishen was in Florida, he talked to Jimmy Vee and Travis Miller, the guys behind Gravitational Marketing. Over dinner, they told him the same thing: the key is offline follow-up, where they said their response rate was 10 to 100 times more. [...]