Google AdWords Tips | Triple Your Conversions With This Tip
January 9th, 2008 by Mike W. Read more about Copywriting, Google AdWords TipsNot everyone can handle the continuous, infinite possibilities of testing ads.
Not even me.
That’s why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book.
Take a look:
What was the trick? It isn’t as black and white as we’d like, but the winning ad uses capitalization and specificity more astutely than the losing ad.
The result?
Nearly 200% increase in conversions.
Though we can’t tell the exact result of it here, try testing specificity in your ads. Instead of saying "over 15,000 people served," use the EXACT number - "15,611 People Served To Date."
Specific numbers attract more attention and are more unique, i.e. they’ll attract attention. It creates a more powerful message that may just stick in your visitors’ minds longer and more clearly.
Give it a try and let us know what happens.
If you’re looking for further AdWords ideas, check out our AdWords Guide, and for additional copywriting wizardry we believe in Yanik’s course pretty whole-heartedly.
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About the Author
Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.
Check out other posts by Mike W.
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Vishen Lakhiani
That is an interesting article. In our experience website owners find it difficult to understand visitor behaviour even with good systems such as Google Analytics.
We have recently come across an excellent piece of software that not only allows them to monitor individual user behaviour in real time, but also facilitates direct engagement between visitor and user. This has been increasing conversions by an average of 15% in the websites we have implemented it in.
It seems that the individualised data gives a more enlightening perspective.
Thata good comparison on how ads can affect one’s PPC Campaign, with proper testing with different adwords you could easily pick the best ads that could generate a better result. One Software tool that could help you with your PPC Campaign is Google Adword Editor.