Comments on: Google AdWords Tips | This Time We Test The LAST Word Of The Ad http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/ We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business. Tue, 26 Jan 2010 00:19:28 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Linus http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/comment-page-1/#comment-82315 Linus Mon, 16 Jun 2008 02:18:55 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/#comment-82315 Hi guys, When you get statistically valid results, I'd be interested to see them. I have also found that when the number of impressions are so heavily skewed towards one ad, rarely is it a proper test. In fact, when split testing ads that are equally distributed (50/50), the stats vary considerably depending on what date range I choose to report on! And yes, they have greater than 30 positive results so should be statistically okay. Hi guys,

When you get statistically valid results, I’d be interested to see them.

I have also found that when the number of impressions are so heavily skewed towards one ad, rarely is it a proper test.

In fact, when split testing ads that are equally distributed (50/50), the stats vary considerably depending on what date range I choose to report on! And yes, they have greater than 30 positive results so should be statistically okay.

]]> By: Mike W. http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/comment-page-1/#comment-63752 Mike W. Wed, 23 Jan 2008 05:22:52 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/#comment-63752 Hey Chris, I rounded the impressions for ease of reading, so the difference is larger. The key is to focus on the concept, which is testing that last word. Every case will be different, but when you feel like you're running out of "what to test" you can use this as an idea. Hey Chris, I rounded the impressions for ease of reading, so the difference is larger.

The key is to focus on the concept, which is testing that last word. Every case will be different, but when you feel like you’re running out of “what to test” you can use this as an idea.

]]> By: Average Blogger http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/comment-page-1/#comment-63721 Average Blogger Tue, 22 Jan 2008 18:53:42 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/#comment-63721 Great stuff there, will read more about it! Great stuff there, will read more about it!

]]> By: Chris Gemignani http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/comment-page-1/#comment-63691 Chris Gemignani Tue, 22 Jan 2008 12:31:15 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/#comment-63691 The difference in click through rates is about 17% not 50%. 412 / 1.5 million = .027% 4391 / 13.2 million = 032% This is a statistically significant difference (calculations omitted) but it's far smaller than you're reporting. The difference in click through rates is about 17% not 50%.

412 / 1.5 million = .027%
4391 / 13.2 million = 032%

This is a statistically significant difference (calculations omitted) but it’s far smaller than you’re reporting.

]]> By: Van http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/comment-page-1/#comment-63626 Van Sun, 20 Jan 2008 18:06:16 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/#comment-63626 hmm...good)) hmm…good))

]]> By: Pay Per Click Advertising Roundup | January 15, 2008 through January 18, 2008 | Apollo SEM http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/comment-page-1/#comment-63566 Pay Per Click Advertising Roundup | January 15, 2008 through January 18, 2008 | Apollo SEM Sat, 19 Jan 2008 02:45:08 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-this-time-we-test-the-last-word-of-the-ad/343/#comment-63566 [...] Google AdWords Tips | This Time We Test The LAST Word Of The Ad [...] […] Google AdWords Tips | This Time We Test The LAST Word Of The Ad […]

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