Comments on: Google AdWords Tips: The Power of The "Secret" Keyword http://blog.mindvalleylabs.com/google-adwords-tips-the-power-of-the-secret-keyword/254/ We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business. Tue, 03 Aug 2010 23:24:45 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Deepali http://blog.mindvalleylabs.com/google-adwords-tips-the-power-of-the-secret-keyword/254/comment-page-1/#comment-17165 Deepali Sat, 12 May 2007 13:09:47 +0000 http://blog.mindvalleylabs.com/marketing/google-adwords-tips-the-power-of-the-secret-keyword/#comment-17165 This is very intersting. I have never tried the word 'secret' in my ads but I think I will if I can. I have how ever noticed that sometimes when CTRs are the same, the CRs might be quite different when just one word is added / subtracked in the headline. I don't think enough of advertisers realise the importance of testing ad copy, or the while keyword have seasonal trends, ad performance too go through trends at times. My ads are always set on 'rotate evenly', because sometimes ads with good CTR actually convert badly as compared to ads with lower CTR. This is very intersting. I have never tried the word 'secret' in my ads but I think I will if I can.

I have how ever noticed that sometimes when CTRs are the same, the CRs might be quite different when just one word is added / subtracked in the headline.

I don't think enough of advertisers realise the importance of testing ad copy, or the while keyword have seasonal trends, ad performance too go through trends at times. My ads are always set on 'rotate evenly', because sometimes ads with good CTR actually convert badly as compared to ads with lower CTR.

]]> By: wesley http://blog.mindvalleylabs.com/google-adwords-tips-the-power-of-the-secret-keyword/254/comment-page-1/#comment-17145 wesley Sat, 12 May 2007 09:22:33 +0000 http://blog.mindvalleylabs.com/marketing/google-adwords-tips-the-power-of-the-secret-keyword/#comment-17145 I would much rather see the difference between "Online marketing tactics" and "Online marketing secrets". It just seems to me that "Online marketing" in itself is missing something, anything. I would much rather see the difference between "Online marketing tactics" and "Online marketing secrets". It just seems to me that "Online marketing" in itself is missing something, anything.

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