Did You Know That One Secret Keyword Alone Could Double the Conversion Rate of Your Site?

Try testing the “secret” keyword in your Google AdWords Ads

Today I am going to share a secret with you that will surprise you.  This time I added just one keyword “Secrets” into the headline of our Google AdWords ads. 

The result?  Take a look

The only change was that we added the keyword “Secrets” to the headline of one of the ads. 

What did I expect?  Truth be told, I have long known that “Secrets” is one of those power keywords.  Everyone wants to know what The Secrets of X are (just think of the movie The Secret).  However, I also think that it is incredibly overused but as long as it works, I am happy to keep trying it.

In this case, I thought it might help boost the CTR but in fact what happened is that the CTR was about the same but we saw a HUGE jump in the conversion rate.  About 3 times (+200%) as many people took advantage of the offer.  

I am often amazed at how often I observe that even though there is no noticeable change in the CTR there still can be a huge difference in the conversion rate.  I am surprised because by the time people take action on the site, I thought they would have long forgotten about the ad that they read and they probably have.  However, it does seem to make a lasting impact.  Once again, it shows you why monitoring the conversion rate and testing everything is so important.

Continue learning:

Google AdWords Expert - Interview

Pay Per Click Make Money

AdWords System Exposed

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike

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