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Google AdWords Tips | Special Symbols™

December 10th, 2007 by Mike Reining Read more about Google AdWords Tips

All else equal, your eyes are gen­er­ally attracted to visual vari­a­tions. For exam­ple, Seth Godin often riffs on how much atten­tion pur­ple cows would get stand­ing in a pack of nor­mal cows.

And so it may be with your ads as well. As more and more adver­tis­ers increase their pro­fi­ciency in AdWords, we inter­net mar­keters need to dig deeper and deeper to stay ahead of the pack.

Roger shares an AdWords secret that might keep you one step ahead of your com­pe­ti­tion. It won’t last for­ever, but the first movers could likely see some (at least) short term ben­e­fits. Check it out now for a quick note on using spe­cial sym­bols in your ads.

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About the Author

Mike Reining Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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3 Responses to “Google AdWords Tips | Special Symbols™”

  1. Internet Riches Expert With Kent

    Really fast mov­ing the trends on inter­net marketing.

    Always keep an eye on the lat­est “pur­ple cow” on the inter­net mar­ket­ing arena.

    Thanks for post.

  2. Linda, Free Internet Marketing Tools Finder..

    Thanks for that tip, it’s great to find new ways to make ads stand out from the pack. I’ve tried lots of tools, and am always look­ing for new inno­v­a­tive meth­ods. The image of a pur­ple cow is going to stay with me for days!

  3. Pay Per Click Advertising | Weekly Roundup For December 8th Through 14th 2007 | Apollo SEM

    […] Google AdWords Tips | Spe­cial Symbolsâ„¢ […]

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