MindValley Labs Internet Marketing Blog

All else equal, your eyes are generally attracted to visual variations. For example, Seth Godin often riffs on how much attention purple cows would get standing in a pack of normal cows.

And so it may be with your ads as well. As more and more advertisers increase their proficiency in AdWords, we internet marketers need to dig deeper and deeper to stay ahead of the pack.

Roger shares an AdWords secret that might keep you one step ahead of your competition. It won't last forever, but the first movers could likely see some (at least) short term benefits. Check it out now for a quick note on using special symbols in your ads.

Last 5 posts by

• Do you think SEO in other languages is easier? - September 18th, 2008
• Google Slap - How to recover from a Google Slap? - September 8th, 2008
• What Does Your Order Button Say? - August 29th, 2008
• Will Knol Rule The Search Engines? First Analysis Indicates...It Just Might - July 23rd, 2008
• Are small businesses dropping out of AdWords? - July 23rd, 2008

About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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