MindValley Labs Internet Marketing Blog

All else equal, your eyes are gen­er­ally attracted to visual vari­a­tions. For exam­ple, Seth Godin often riffs on how much atten­tion pur­ple cows would get stand­ing in a pack of nor­mal cows.

And so it may be with your ads as well. As more and more adver­tis­ers increase their pro­fi­ciency in AdWords, we inter­net mar­keters need to dig deeper and deeper to stay ahead of the pack.

Roger shares an AdWords secret that might keep you one step ahead of your com­pe­ti­tion. It won’t last for­ever, but the first movers could likely see some (at least) short term ben­e­fits. Check it out now for a quick note on using spe­cial sym­bols in your ads.

Last 5 posts by

• Do you think SEO in other lan­guages is eas­ier? — Sep­tem­ber 18th, 2008
• Google Slap — How to recover from a Google Slap? — Sep­tem­ber 8th, 2008
• What Does Your Order But­ton Say? — August 29th, 2008
• Will Knol Rule The Search Engines? First Analy­sis Indicates…It Just Might — July 23rd, 2008
• Are small busi­nesses drop­ping out of AdWords? — July 23rd, 2008

About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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