MindValley Labs Internet Marketing Blog

While managing several AdWords campaigns and/or tons of keyword groups (which are hopefully as tight as possible), it can be easy to fall complacent over ads performing at a so-called satisfactory level. You look at your under-performing ones and get cornered into thinking your mental resources should go towards improving those.

Not so.

In fact, this is the perfect time for a radical test - one that is just beyond your rationale and levels of comfort. Try changing everything (not just adding a period or capitalizing a word), just to test your long-standing Winner and see what happens.

Here was one of ours:

As you can see, those are pretty happy results. There are too many variables to explain exactly what brought about the results, so we won’t go there. But now we’ve got a new base to start from, and it’s considerably better than before.

And that keeps the lesson here a simple one: Resist complacency and test everything!

Learn more about AdWords Radical Testing here.

Recent posts by Mike W.

• VIDEO: Maximizing Traffic Marks Results and Getting Back Links Fast
• 150% More Traffic and 133% More Sales From A Few Tweaks. You Can't Be Serious... Can You?
• The More You Give, The More You Get: How To Get Interviews With Experts In Your Niche
• The Beach Bum's Guide to Landing Pages
• The Future of AdWords for the Small Business

About the Author

Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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