MindValley Labs Internet Marketing Blog

The beauty of online mar­ket­ing is the speed and ease of test­ing ads. There’s no real rea­son to leave any idea untested; if it is ter­ri­ble you’ll know soon and with min­i­mal dam­age, and if it’s ter­rific you can quickly imple­ment it on a wide scale.

The results of one such test here fell into the “ter­rific” category.

As you can see, the win­ning ad tells cus­tomers imme­di­ately that they’re deal­ing with the offi­cial site.

Is this what did the trick?

I have no idea because the dif­fer­ence between the ads is too great, but I bet it contributed.

So the moral here is to spend time think­ing of every pos­si­ble angle you could present your product/service/story from and then sys­tem­at­i­cally test which get the best results. Some­where in there you’re bound to find an 80% improvement…

Or you can let us fast track you with AdWords Sys­tem Exposed.

Last 5 posts by

• VIDEO: Max­i­miz­ing Traf­fic Marks Results and Get­ting Back Links Fast — August 11th, 2008
• 150% More Traf­fic and 133% More Sales From A Few Tweaks. You Can’t Be Seri­ous… Can You? — May 26th, 2008
• The More You Give, The More You Get: How To Get Inter­views With Experts In Your Niche — May 13th, 2008
• The Beach Bum’s Guide to Land­ing Pages — May 5th, 2008
• The Future of AdWords for the Small Busi­ness — May 2nd, 2008

About the Author

Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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