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Google AdWords Tips | Need More Data on Headlines and Sub-Headlines?

December 17th, 2007 by Mike W. Read more about Google AdWords Tips

If you’re still ques­tion­ing our riffs about head­line and sub-headline writ­ing, take a look at this:

CTR---Huge-variance-6

2 words.

87% dif­fer­ence.

Con­vinced yet?

Learn how to write them in our AdWords Sys­tem Exposed Guide.

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About the Author

Mike W. Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

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One Response to “Google AdWords Tips | Need More Data on Headlines and Sub-Headlines?”

  1. alex

    it appears that one add had quite a few more impres­sions. is it pos­si­ble that some­one left the “opti­mize ads” set­ting on, thus giv­ing the ad with an early lead an unfair advantage ?

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