Learn what produced a massive 300% boost in conversions.

Today we're sharing a tip that created a huge boost in conversions for us. Occasionally in your testing you might want to try a significantly different ad, just to see if your current winner is headed in the right direction.

This is exactly what we did. And it gave us dramatic results.

As you can see, our winning ad specifically explained what was available to the web surfer. It is obvious that the cost-free aspect to our audience was much less important than what the actual offer was. We also insinuate a much higher-level result, "mastery" of search engine marketing versus just "learning" it. Thus, while the CTR was the same, those who clicked through the winning ad had a much firmer idea of whether or not our offer matched with their desire. This resulted in a MAJOR boost in conversions for us.

So, experiment with specific descriptions of your product. It could have a dramatic effect on attracting the right kind of click through's. And don't be afraid to test an entirely different ad every once in a while - we're sure happy we did!

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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