Learn what pro­duced a mas­sive 300% boost in conversions.

Today we’re shar­ing a tip that cre­ated a huge boost in con­ver­sions for us. Occa­sion­ally in your test­ing you might want to try a sig­nif­i­cantly dif­fer­ent ad, just to see if your cur­rent win­ner is headed in the right direction.

This is exactly what we did. And it gave us dra­matic results.

As you can see, our win­ning ad specif­i­cally explained what was avail­able to the web surfer. It is obvi­ous that the cost-free aspect to our audi­ence was much less impor­tant than what the actual offer was. We also insin­u­ate a much higher-level result, “mas­tery” of search engine mar­ket­ing ver­sus just “learn­ing” it. Thus, while the CTR was the same, those who clicked through the win­ning ad had a much firmer idea of whether or not our offer matched with their desire. This resulted in a MAJOR boost in con­ver­sions for us.

So, exper­i­ment with spe­cific descrip­tions of your prod­uct. It could have a dra­matic effect on attract­ing the right kind of click through’s. And don’t be afraid to test an entirely dif­fer­ent ad every once in a while — we’re sure happy we did!

More AdWords Tips.
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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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