Comments on: Google AdWords Tips | CTR isn’t everything! http://blog.mindvalleylabs.com/google-adwords-tips-ctr-isnt-everything/326/ We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business. Tue, 03 Aug 2010 23:24:45 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike W. http://blog.mindvalleylabs.com/google-adwords-tips-ctr-isnt-everything/326/comment-page-1/#comment-62686 Mike W. Thu, 03 Jan 2008 11:42:44 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-ctr-isnt-everything/326/#comment-62686 Shimon, you might be forgetting that a higher click thru incurs more cost, so it isn't quite as cut and dry as that. Shimon, you might be forgetting that a higher click thru incurs more cost, so it isn't quite as cut and dry as that.

]]> By: Chris Stigson http://blog.mindvalleylabs.com/google-adwords-tips-ctr-isnt-everything/326/comment-page-1/#comment-62372 Chris Stigson Sun, 30 Dec 2007 07:00:08 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-ctr-isnt-everything/326/#comment-62372 That's a really interesting topic... I've always though that Conversion Ratio does matter and it does, but if you have a lower CR and get a higher CTR, thus lower adspend for similar results, then it's kind of like a double edged sword... There's the notion that it "damages your adwords account" as well, but if you are doing content network, like this test clearly is then I think going for the "left ad" is the way to go, since CTR has nothing to do with content network. Just my 2 c, - Chris That's a really interesting topic... I've always though that Conversion Ratio does matter and it does, but if you have a lower CR and get a higher CTR, thus lower adspend for similar results, then it's kind of like a double edged sword...

There's the notion that it "damages your adwords account" as well, but if you are doing content network, like this test clearly is then I think going for the "left ad" is the way to go, since CTR has nothing to do with content network.

Just my 2 c,

- Chris

]]> By: Matt Larson http://blog.mindvalleylabs.com/google-adwords-tips-ctr-isnt-everything/326/comment-page-1/#comment-62368 Matt Larson Sun, 30 Dec 2007 04:54:08 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-ctr-isnt-everything/326/#comment-62368 Which drives me nuts that nobody (to my knowledge) has created a commercially-available script for affiliates that allows tracking of ads on a conversion basis. They all do keywords, but nothing on the ad level besides CTR. I've written insanely good ad copy before... for drawing curiosity clickers ;) Which drives me nuts that nobody (to my knowledge) has created a commercially-available script for affiliates that allows tracking of ads on a conversion basis. They all do keywords, but nothing on the ad level besides CTR. I've written insanely good ad copy before... for drawing curiosity clickers ;)

]]> By: Shimon http://blog.mindvalleylabs.com/google-adwords-tips-ctr-isnt-everything/326/comment-page-1/#comment-62327 Shimon Sat, 29 Dec 2007 11:34:13 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-ctr-isnt-everything/326/#comment-62327 I disagree with your analysis of the two ads there. If we assign the ctr of the left ad as X and conversion of the left ad as Y then we have: 2d's ads ctr and conversion are respectively: 1.5X and 0.76Y. The # of sales is proportional to XY in the left ad and to 1.5X * 0.76Y = 1.15XY in the right ad. So we see that the right ad genereates 15% more sales than the left ad and thus is the better ad, period. So the right ad which you branded "Losing ad" is actually the Winning Ad. So do I get to charge people $2000 an hour like you do? LOL I disagree with your analysis of the two ads
there. If we assign the ctr of the left ad as X and
conversion of the left ad as Y then we have:

2d's ads ctr and conversion are respectively:
1.5X and 0.76Y.

The # of sales is proportional to XY in the left ad
and to 1.5X * 0.76Y = 1.15XY in the right ad. So we
see that the right ad genereates 15% more sales than
the left ad and thus is the better ad, period.

So the right ad which you branded "Losing ad" is
actually the Winning Ad.

So do I get to charge people $2000 an hour like you
do? LOL

]]> By: ineedhits http://blog.mindvalleylabs.com/google-adwords-tips-ctr-isnt-everything/326/comment-page-1/#comment-62303 ineedhits Sat, 29 Dec 2007 02:34:13 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-ctr-isnt-everything/326/#comment-62303 very true mike. We deal with small business operators, and the biggest challenge for us, is explaining the difference between 10 very qualified leads and 100 random visitors. As so many of them are focused on clicks rather than conversions - the message is often lost. when budgets are tight - it's conversions that matter. very true mike. We deal with small business operators, and the biggest challenge for us, is explaining the difference between 10 very qualified leads and 100 random visitors. As so many of them are focused on clicks rather than conversions - the message is often lost. when budgets are tight - it's conversions that matter.

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