Comments on: Google AdWords Tips | Another day of 100% Improvements… http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/ We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business. Tue, 26 Jan 2010 00:19:28 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: mike http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/comment-page-1/#comment-63748 mike Wed, 23 Jan 2008 03:58:23 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/#comment-63748 Hi there Mike (good name!), Mate, a 100% increase is fantastic... but.... a 0.06% CTR is pretty horrible.! I'm guessing that this includes Content Network results?? Did you run this Ad on Google, Search & Content? What were the Google Network results? Yes you're right to test... but nobody should be happy with under a 1% CTR (except a few rare circumstances) Sorry to be negative, but I think this result should be viewed in perspective. Cheers, Mike Hi there Mike (good name!),

Mate, a 100% increase is fantastic… but.… a 0.06% CTR is pretty horrible.!

I’m guessing that this includes Content Network results?? Did you run this Ad on Google, Search & Content?
What were the Google Network results?

Yes you’re right to test… but nobody should be happy with under a 1% CTR (except a few rare circumstances)

Sorry to be negative, but I think this result should be viewed in perspective.

Cheers,
Mike

]]> By: Deepali http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/comment-page-1/#comment-63620 Deepali Sun, 20 Jan 2008 13:30:46 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/#comment-63620 The drop in CR would have been an issue because of rise in cost per conversion (though it all depends on the objective of the campaign - over here more leads was the bigger benefit). The good thing about adwords though is that high CTR means lower CPC. Have noticed on quite a few campaigns that an increase in CTR, nearly always leads to decrease in CPC. The drop in CR would have been an issue because of rise in cost per conversion (though it all depends on the objective of the campaign — over here more leads was the bigger benefit). The good thing about adwords though is that high CTR means lower CPC. Have noticed on quite a few campaigns that an increase in CTR, nearly always leads to decrease in CPC.

]]> By: Google AdWords Tips | This Time We Test The LAST Word Of The Ad http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/comment-page-1/#comment-63508 Google AdWords Tips | This Time We Test The LAST Word Of The Ad Thu, 17 Jan 2008 07:31:41 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/#comment-63508 [...] Google AdWords Tips | This Time We Test The LAST Word Of The Ad January 17th, 2008 by Mike W. Read more about Google AdWords Tips We just recently ran an AdWords test showing how important your ads’ first word can be. [...] […] Google AdWords Tips | This Time We Test The LAST Word Of The Ad January 17th, 2008 by Mike W. Read more about Google AdWords Tips We just recently ran an AdWords test showing how important your ads’ first word can be. […]

]]> By: Pay Per Click Advertising Roundup 1/12/08 - 1/14/08 | Apollo SEM http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/comment-page-1/#comment-63470 Pay Per Click Advertising Roundup 1/12/08 - 1/14/08 | Apollo SEM Wed, 16 Jan 2008 02:46:46 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/#comment-63470 [...] Google AdWords Tips | Another day of 100% Improvements… [...] […] Google AdWords Tips | Another day of 100% Improvements… […]

]]> By: Steve http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/comment-page-1/#comment-63462 Steve Tue, 15 Jan 2008 21:41:36 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/#comment-63462 That is a great tip that many people forget about when doing ppc is adcopy testing. Nice article. That is a great tip that many people forget about when doing ppc is adcopy testing. Nice article.

]]> By: Profit on Autopilot http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/comment-page-1/#comment-63442 Profit on Autopilot Tue, 15 Jan 2008 13:51:14 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/#comment-63442 Hi Mike, A very interesting insight into the importance of testing and tracking adwords campaigns. I have found, just like you, that even subtle differences between ads can create dramatic differences in click through rates. I always use 3 ads per adwords campaign, and select the option to show all 3 ads equally. I then take the ad with the lowest ctr and try to improve on it. Adwords is a great way to drive targeted traffic to sites but the key to success is to constantly monitor your ads, costs and ctr. Hi Mike,

A very interesting insight into the importance of testing and tracking adwords campaigns. I have found, just like you, that even subtle differences between ads can create dramatic differences in click through rates.
I always use 3 ads per adwords campaign, and select the option to show all 3 ads equally. I then take the ad with the lowest ctr and try to improve on it. Adwords is a great way to drive targeted traffic to sites but the key to success is to constantly monitor your ads, costs and ctr.

]]> By: David http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/comment-page-1/#comment-63421 David Tue, 15 Jan 2008 00:56:16 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/#comment-63421 Uh, did you turn the optimizer off? To make a good test, total impression for both ads should be equal. Uh, did you turn the optimizer off? To make a good test, total impression for both ads should be equal.

]]> By: Tony http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/comment-page-1/#comment-63414 Tony Mon, 14 Jan 2008 21:57:56 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-another-day-of-100-improvements/342/#comment-63414 Great post, the best first words in an advert I have come across are: affordable, discover and explore. Great post, the best first words in an advert I have come across are: affordable, discover and explore.

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