Comments on: Google AdWords Tips | A Headline Change That More Than Doubled Click-Thru http://blog.mindvalleylabs.com/google-adwords-tips-a-headline-change-that-more-than-doubled-click-thru/309/ We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business. Tue, 26 Jan 2010 00:19:28 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Ryan From Internet Marketing Blog http://blog.mindvalleylabs.com/google-adwords-tips-a-headline-change-that-more-than-doubled-click-thru/309/comment-page-1/#comment-61217 Ryan From Internet Marketing Blog Wed, 12 Dec 2007 03:48:38 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-a-headline-change-that-more-than-doubled-click-thru/309/#comment-61217 It just goes to show you how important testing is. I would have guessed that the "loser" would have had a much higher click-thru. It seems like a better headline to me... It proves that you never really know until you test it! Ryan It just goes to show you how important testing is. I would have guessed that the “loser” would have had a much higher click-thru. It seems like a better headline to me…

It proves that you never really know until you test it!

Ryan

]]> By: Sure Fire http://blog.mindvalleylabs.com/google-adwords-tips-a-headline-change-that-more-than-doubled-click-thru/309/comment-page-1/#comment-61198 Sure Fire Tue, 11 Dec 2007 20:39:56 +0000 http://blog.mindvalleylabs.com/google-adwords-tips-a-headline-change-that-more-than-doubled-click-thru/309/#comment-61198 Hi Mike, Thank you for posting this info online. The difference in click-throughs is amazing! Wow! I'm always focusing more on benefits than features, so this is very interesting that this rule doesn't always apply. This makes me question some of the print advertising I do as well. As you said, we never can be 100% accurate in predicting what it will take to get someone to respond, reinforcing the need to always do split-testing. Best regards! Hi Mike,

Thank you for posting this info online. The difference in click-throughs is amazing! Wow!

I’m always focusing more on benefits than features, so this is very interesting that this rule doesn’t always apply. This makes me question some of the print advertising I do as well.

As you said, we never can be 100% accurate in predicting what it will take to get someone to respond, reinforcing the need to always do split-testing.

Best regards!

]]>