A simple headline test boosted our click-thru by 151%

We’ve riffed before about how important it is to know exactly what your customers want as well as having benefit-focused rather than feature-focused ad text.

Well, the advertising world is not full of absolutes, so here’s some evidence supporting a counter-argument to just honing in on benefits. Take a look:

The only difference is the headline, but look at the impact! Here the winning ad tells you the exact item you get, rather than the results (which the losing one focused on). This is yet another example of the importance of continuous split-testing and trying EVERYTHING rather than taking ours - or someone else’s - advice as final.

You really never know what could happen, or when your audience’s preferences could change.

Need more AdWords Tips fast? Here’s 90+ pages and years of research and testing, all in one place.

Recent posts by Mike W.

• 150% More Traffic and 133% More Sales From A Few Tweaks. You Can't Be Serious... Can You?
• The More You Give, The More You Get: How To Get Interviews With Experts In Your Niche
• The Beach Bum's Guide to Landing Pages
• The Future of AdWords for the Small Business
• Simple vs Complex

About the Author

Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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