Google AdWords Tip: The Best Google Ad I Ever Wrote
November 8th, 2006 by Mike Reining Read more about Google AdWords TipsHere is one of the single best ads that I have ever written on Google AdWords. I have spent about three months trying to beat this winning ad copy but I have never been able to do it.
As you can see, the winning ad is pretty obvious. The keyword is “Stephen Pierce” and in the headline I am promising to the prospect that they will discovery some interesting information when they come to my site.
The winning description also tells the potential buyer to not make a purchase until they come and check out what we have to say. It is so simple and yet so effective. I have tried dozens of iterations. For example, I tried changing the keyword “buy” in “Read this before you buy” to “consider” but nothing ever comes close to the same click-through and conversion rate.
If you think you can improve upon this winning ad, please let me know your thoughts.
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About the Author
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype.
Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.
Check out other posts by Mike Reining
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Vishen Lakhiani
I lik e the approach, but aren’t there risks of the ad copy not being approved by Google if you mention a specific competitor?
Though the ad text is alright, did you try playing with the title?
I’d guess it is a strong one, but another verb or two words might make a difference.
“Stephen Pierce secrets exposed?”
Change the domain name. Register Pierce-Exposed.com or something else the reinforces the ad copy (unless you’re trying to use adwords for branding)