MindValley Labs Internet Marketing Blog

There are many “proven” head­line for­mu­las and if you are look­ing for new head­line ideas, just check­out two great blog posts that Brian Clark put together on his pop­u­lar copy­blog­ger blog.

How­ever, what “Sure-Fire” Head­lines are going to get you the high­est click-through-rate and help you suc­ceed with your AdWords campaign? 

Well, we put 4 Sure-Fire head­lines to the test.  They were:

• Mind Power Secrets
• The Art of Mind Power
• The Key to Mind Power
• Free Mind Power Couse

The first three are all “proven” head­lines that you have found on numer­ous prod­ucts.  No mat­ter what niche you oper­ate in, you will all­ways find peo­ple using these time tested head­line for­mu­las.   The 4th head­line is a proven for­mula for Google AdWords because the word “Free” can often attract lots of clicks. 

The results were quite sur­pris­ing (see image below):

It turns out that “Mind Power Secrets” out­per­formed all of the other head­lines by a sig­nif­i­cant mar­gin.  In fact, “Mind Power Secrets” did 37% bet­ter than “The Key to Mind Power” and 12% bet­ter than “The Art of Mind Power.” 

Sur­pris­ingly, the head­line “Free Mind Power Course” had the low­est click-through-rate.  The sec­ond sur­prise is that the head­line “The Key to Mind Power” has a very poor con­ver­sion rate.

What should you take away from this?

First of all, test dif­fer­ent “Sure-Fire” head­lines because not every “proven” head­line is going to get you the same response.  Test­ing every­thing is always the key to suc­cess because you don’t know ahead of time how vis­i­tors will react. 

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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