MindValley Labs Internet Marketing Blog

Check out the following test and see how we boosted the click-through-rate of our Google AdWords ad by 42% by not capitalizing the word "to." If you are a regular reader of this blog, you will have discovered by now that I am a big believer in testing and that there is no test that is too small.

In other words, most people don't spend enough time testing different ad copy for their Google AdWords ads especially when it comes to the tiny things.

But that's an advantage to those of us that do test - because we will blow every other Google AdWords advertiser out of the water by getting more clicks, converting more leads, all while spending less on every click!

Check out the following Google AdWords test:

What this test clearly shows is that a tiny change can have a HUGE impact on results. Here is the good news. Making tiny changes takes absolutely no time. So, when you don't feel inspired to write some great new copy just test something small and be amazed at the huge difference it makes.

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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